Episode 304: Kevin Steiner and Nicole Gordy
May 09, 2024
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Summary:
In this episode of the Produce Moms podcast, host Lori Taylor celebrates the new leadership at Sage Fruit and discusses the importance of brand partnerships and audience engagement. She introduces Kevin Steiner, President of Business Development and Marketing, and Nicole Gordy, the new CEO. They share their career journeys and the progressive succession plan at Sage Fruit. The conversation also covers topics such as apple consumption, e-commerce in the produce industry, and the upcoming cherry season.
Takeaways:
- Brand partnerships and audience engagement are crucial for the success of the produce industry.
- The progressive succession plan at Sagefruit highlights the rising leadership of millennials in the industry.
- Apple consumption is declining, and efforts are being made to drive increased consumption through collaborative initiatives.
- E-commerce in the produce industry is evolving, and flexibility and trust are important factors for talent retention and attraction.
- The cherry season in the Northwest is expected to begin in the first week of June.
Chapters:
00:00 Introduction and Importance of Brand Partnerships
08:02 Celebrating New Leadership at Sagefruit
Resources:
Website: Sage Fruit
Facebook: Sage Fruit | Yakima WA | Facebook
Instagram: Sage Fruit Company (@sage_fruit) • Instagram photos and videos
