What Is The PrSmall Orange Iconduce Challenge®?

The Produce Challenge Calendar can help guide you to healthier eating habits. The best way to get a variety of nutrients is by eating a wide array of fruits and vegetables.

Challenge yourself to try a different fruit or veggie every day this month!

Watch the video for more details.

Have Questions? See our faqs.

The January Produce Challenge

Join the thousands of Produce Moms who are already taking the Challenge. Sign up & never miss a recipe or tip!

Our free e-newsletter is full of quick & easy recipes, selection tips, produce tutorials, ideas for kids, and more. If you are a parent or home cook, you’ll love our newsletter!

Download & Print The Calendar

The FAQs

What is the Produce Challenge®?

Let’s start by saying what the Produce Challenge is not. It is NOT a restrictive diet or a rigid plan that only health nuts can follow.

The Produce Challenge is a guide to seasonal produce that’s meant to help you and your family:

  1. Eat more fruits and veggies.
  2. Eat a wider variety of fruits and veggies.

How does the Challenge work?

Join the Challenge and receive regular e-newsletters that contain family-friendly recipes and produce tips & tutorials that coordinate with the monthly Produce Challenge Calendar. These resources will help you get more fruits and veggies into your diet.

Who should take the Challenge?

  • People who want to eat more fruits and vegetables.
  • Families that are tired of eating the same few fruits and vegetables.
  • Home cooks who are looking for new and exciting ways to cook & bake with fruits and vegetables.
  • Parents who want strategies to help their children eat more produce.
  • Parents who are looking for kid-approved recipes.
  • Individuals wanting to learn more about where their food comes from and how it is grown.

What if I’m on a special diet or have diet restrictions?

If you’re on a special diet or have diet restrictions, don’t worry! The Produce Challenge plays well with all diets: Gluten-free, dairy-free, vegetarian, organic, conventional, nut-free, no problem!

The challenge isn’t about changing your current diet, it’s simply about adding more produce to it, whatever it is. If there’s a produce item on the calendar that you can’t eat, simply replace it with another one you can. As long as you’re eating fruits and veggies every day and trying new and different items, you’re doing it right!