Episode 312: Dionne Laslo Baker
Jul 17, 2024
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Summary:
Dr. Dionne Laslo Baker, founder of DeeBee’s Organics, joins the Produce Moms podcast to discuss her journey in creating organic freezer pops that are both delicious and nutritious. Dr. Dionne shares her background in medical research and her passion for providing healthy treats for children. She talks about the importance of organic ingredients and the values that drive her company. The conversation also touches on the challenges of starting a business and the joy of seeing DeeBee’s products on store shelves. Dr. Dionne hints at a new, nostalgic product that will be launching soon.
Takeaways:
- DeeBee’s Organics creates delicious and organic snacks for families, with a focus on sparking joy and delivering organic goodness.
- The company is committed to using organic ingredients and avoiding artificial additives and flavors.
- Dr. Dionne’s background in medical research and her passion for providing healthy treats for her own children inspired her to start DeeBee’s Organics.
- The journey of building the company has been challenging but rewarding, with a strong emphasis on creating a positive and ethical company culture.
Chapters:
00:00 Introduction and Background
02:41 Starting DeeBee’s Organics and Values
05:58 Product Line and Expansion
07:31 Retail Footprint and Market Access
10:06 Journey from Home Kitchen to Grocery Retail
14:31 Nostalgia Marketing and Brand Values
26:22 Inspiration and Closing Remarks
Resources:
Website: Organic Superfruit Freezie Pops & Frozen Treats | DeeBee’s Organics (deebeesorganics.com)
Facebook: DeeBee’s Organics
Instagram: DeeBee’s Organics Freezie Pops (@deebeesorganics) • Instagram photos and videos
