Episode 106: Robyn OโBrien
Jul 08, 2020, Updated Jun 11, 2021
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Food security is national security, and this is one of the most fundamental issues of our time.
Robyn OโBrien, Co-Founder of rePlant Capital, Founder of Do Good, Founder of AllergyKids Foundation, author of The Unhealthy Truth, and Adjunct Professor at Rice University Business School, has a unique perspective on whatโs going on in our food industry in the U.S.
Frustrated that she didnโt understand the language of finance and accounting, she went to business school and was eventually thrown into a job as an analyst covering the food industry for a team managing 20 million dollars in assets.
โI was not somebody that was interested in food.ย I didnโt know how to cook. I gave up diet coke every year for lent.โ – Robyn OโBrien (3:39 – 3:46)
Her passion for food didnโt really start until January of 2006 when her youngest of four children had an allergic reaction. She started to look at the condition her child had from a data perspective and thatโs when she realized the lack of transparency in the labeling of new products we bring to market.
Since the 1990โs when the U.S. started to introduce genetically engineered crops, there wasnโt any traceability or accountability, so the industry could use the blanket statement of โthereโs no substantial evidence of harmโ, which is partially why we are in the position weโre in today. Robyn worked on federal and state campaigns in an effort to bring labeling to genetically engineered foods.
Robyn really became known for taking a stance on this issue after doing a TedX talk where she identified the double standard weโre experiencing with our food companies who produce products with artificial ingredients here in the U.S.m yet in other countries, they produce the same products either with real ingredients or labels providing transparency so consumers can make educated decisions.
Around eighty percent of consumers are now trying something organic and seventy-five percent of all grocery store categories now carry something organic. Yet only one percent of our farmland is organic.
Robynโs business background has come into play with her ability to help drive this conversation across our food industry because she understands the pressure farmers and food industry companies are under to meet the quarterly demands of Wall Street. After her TedX talk, sheโs consulted for a number of different companies to help navigate these difficult conversations.
Unfortunately, thereโs still a huge discrepancy in the information weโre told as consumers. Not only is there lack of transparency, but the financial system attached to our subsidizing model is keeping farmers bankrupt. Even if they want to grow organic crops, or for example, utilize just one percent of their land to helpย out their local community during COVID-19, they donโt have the flexibility to do so. The icing on top is now weโre reliant on an agri-chemical model that requires a portfolio of pesticides, herbicides and insecticides that weโre concerned makes us sick.
The key thing to look at is how can we make our food system regionalized and increase the direct to consumer access for farmers. Thereโs been a number of accounts from farmers this year who have a small e-commerce shop on their website stating that in the first three weeks of COVID-19, they did more sales than they did all of 2019.
Do we really need all of the middlemen involved in getting our crops to consumers, taking cut after cut as our farmers stay bankrupt?
โThe people who are in service to our country as farmers deserve so much more recognition and so much more than we haveย given them.โ – Robyn OโBrien. (22:56 – 23:03)
Not only are our farmers struggling under the model weโve been stuck under since the 1920โs, our children arenโt expressing interest in farming. So what happens when no one from our younger generation wants to step into farming next?
If you think about all of the favorite places you like to go out to eat, for example to Indian, or Chinese, or Mexican, and all of the diversity it provides, that same culture, wisdom and knowledge is missing from our food system right now. Again, the younger generation isnโt expressing interest in farming and those that do tend to our crops are being denied entry to our country or sent back to their original home.
Diversity needs to be an immediate focus in our food system, from the bottom of the chain to the top. If weโre asking for diversity in our products, we need to ask for the same diversity in our leadership teams because without it, we remain one sided, with a narrow vision, leaving us vulnerable to what isnโt known by those in these roles.
If we continue to push forward for transparency on our food labels, opportunities for more organic farming, amending our current food and financial systems, and developing inclusive diversity across all boards, weโll potentially be able to reverse the troubling (and, as weโre learning, sickening) state of the food system in the U.S.
โAnytime one of us is brave enough to stand up and speak on an issue, it does inspire other people to do the same.โ – Robyn OโBrien (13:19 – 13:26)
How to get involved
- Join The Produce Moms Group on Facebook and continue the discussion every week!
- Reach out to us – weโd love to hear more about where you are in life and business! Find out more here.
- Visit the rePlant Capital website
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and weโd love for you to help us spread the word!
Previous episodes you may enjoy
- Episode 105: Helping Create Gender Equality in Agriculture with Frรฉdรฉrine Derlot, Susan Mugure and Liz Becerra of the International Trade Centreโs SheTrades Initiative
- Episode 104: How to Make Mealtime Fun for the Whole Family with Stefani Sassos, MS, RDN, CSO, CDN Registered Dietitian Nutritionist for the Good Housekeeping Institute
- Episode 103: The Creative Innovations of Fresh Edge Amidst COVID-19 with Greg Corsaro, President and COO of Fresh Edge, and Michael Grinstead, General Manager of Get Fresh
- Episode 102: Mushrooms and the Pandemic with Bruce Knobeloch, Vice President of Marketing and Product Development, and Mike O’Brien, Vice President of Sales and Marketing for Monterey Mushrooms
- Episode 101: Important Food Safety Information with Jennifer Pulcipher, Director of Food Safety and Compliance at North Bay Produce
