Episode 84: Tony Freytag, Executive VP of Crunch Pak

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The Produce Moms Podcast

Crunch Pak is Proving that Convenience and Health Can Go Hand-in-Hand

Tony Freytag, Executive VP and co-founder of Crunch Pak®, is an absolute legend and pioneer in the produce industry. He took a nonexistent category in the value-added produce section and grew it to $700 MILLION is retail sales. Each week, Crunch Pack produces over 250,000 cases of apple products. 

Tony was born into the produce family. While he grew up in the city, he was from a family of farmers and each summer would get “shipped off” to the farm. While he grew up immersed each summer in this industry, he decided early in life that agriculture was NOT his career path of choice. However, life came full circle, and he eventually began helping a prominent pear business develop an anti-browning solution. Now he is passionate about getting fresh, delicious produce into the hands of families around the country. 

“When it is fresh-cut and ready to eat, it is less likely to end up in the trash, and more likely to be consumed. That is why I never hesitate to purchase things from the value-added section for my family.” – Lori Taylor (22:37-22:52) 

What is Crunch Pak? 

Crunch Pak provides the most convenient delivery of produce into the hands of your family. Fresh apples and pears, sourced from Washington farms, are sliced, packaged and placed in groceries around the country, giving your family the gift of time. Because, let’s face it, as moms our lives can get pretty hectic. Crunch Pak wants you to snack healthy, without the stress or hassle of fresh food preparation. 

Crunch Pak and the Value of Value-Added Foods.

Why would we buy a packaged bag of apples when they are easy to slice, or could even be eaten whole? 

Easy. In our country, 40% of fresh produce is wasted, and a large portion of this percentage happens in our homes. Produce is purchased with the best intentions and then life gets in the way. 

Crunch Pak’s efforts are a simple, yet effective, way to take control of your grocery efficiency.  Value-added produce items take the work out of produce prep. Crunch Pak’s goal is to help you incorporate more healthy snacks into your family’s diet as easily as possible. 

Is Crunch Pak Safe for My Family? Is It Healthy?

If these thoughts were rolling through your mind, you aren’t alone. Tony has been asked this question countless times over the years. 

The answer is a resounding YES! 

Crunch Pak’s anti-browning agent is made of Calcium and Vitamin C. It is a natural, flavorless additive that keeps produce fresh until you’re ready for a snack. 

Snacks On Snacks On Snacks

The snack category continues to boom, accounting for $2.6 billion each year.  Crunch Pak works hard to provide healthy snacks that have a well-rounded nutritional profile. They are continually innovating to keep their products on trend and appealing to a wide range of consumers. 

With more adults doing “deskside dining,” and families constantly on the go, snacks that offer a source of protein go along away to keep your family fueled up. Check out their products page to look at all of the options they have for healthy, convenient snacking. 

Crunch Pak has done a fantastic job of partnering with brands that appeal to children. They have proudly co-branded with both Nickelodeon and Disney. They understand the importance of “kids as future consumers.” The healthy choices you are helping them make today, will shape the healthy choices they make as an adult. 

“Kids are our future customers… The healthier we can make kids today, the healthier they will be later in life.” – Tony Freytag (15:50-15:55)

It’s no secret that kids are a target demographic. In fact, Crunch Pak’s competition is not other produce companies. There is a beautiful camaraderie between in the produce industry. The competition comes from the center of the store. The cereal and candy giants who have a fortune to spend on advertising are also targeting the younger demographic. They provide convenience, but will never measure up to the nutritional benefits fresh produce has to offer.  

Exciting Snacking News! 

Produce Moms is so proud to announce that we are co-branding with Crunch Pak! Crunch Pak is very selective about the businesses they choose to share their name with, which means that this exciting partnership is an incredible honor.

Look for Crunch Pak® 12-ounce bags of sweet, tart, and mixed apple slices and 10-ounce bags of peeled and organic apple slices carrying The Produce Moms logo on them. They have recently hit grocery store shelves nationwide. Use Crunch Pak’s store locator to find a retailer near you!

Crunch Pak® and The Produce Moms Co-Branded Apple Slices 


How to get involved

  • To learn more about Crunch Pak click here.
  • Join The Produce Moms Group on Facebook and continue the discussion every week! 
  • Reach out to us – we’d love to hear more about where you are in life and business! Find out more here

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

[bctt tweet=”@CrunchPak is a value-added produce company that is helping families everywhere waste less, while enjoying the convenience of a healthy snack wherever they are. Learn more on this week’s #podcast. ” username=”theproducemom”]

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About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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