Episode 350: Tristan Simpson
May 28, 2025
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Summary:
In this episode of the Produce Moms Podcast, Lori Taylor discusses the journey of bringing more fruits and vegetables to every table with guest Tristan Simpson. They explore the recent acquisition of Poppi, a brand that has made waves in the beverage industry, and delve into the importance of brand strategy, community engagement, and storytelling in the produce sector. Tristan shares insights from her extensive experience in marketing and emphasizes the significance of authenticity and mindset in building lasting brands.
Takeaways:
- The Poppi acquisition highlights the importance of innovation in branding.
- Building community is crucial for brand success.
- Authenticity is key in brand storytelling.
- Mindset plays a significant role in brand strategy.
- The produce department faces unique challenges and opportunities.
- Differentiation is essential in a competitive market.
- Storytelling drives community and brand relevance.
- Brands must resonate with consumers to succeed.
- Staying true to purpose is vital for long-term success.
Chapters:
00:00 Introduction to the Produce Moms Podcast
02:33 Guest Introduction: Tristan Simpson
03:42 Poppi Acquisition Discussion
08:10 Brand Strategy Insights
12:21 Building Community and Engagement
18:14 Lessons from the Produce Department
23:39 The Importance of Storytelling
25:58 Mindset in Brand Building
30:45 Final Thoughts and Conclusion
