Episode 350: Tristan Simpson

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Summary:

In this episode of the Produce Moms Podcast, Lori Taylor discusses the journey of bringing more fruits and vegetables to every table with guest Tristan Simpson. They explore the recent acquisition of Poppi, a brand that has made waves in the beverage industry, and delve into the importance of brand strategy, community engagement, and storytelling in the produce sector. Tristan shares insights from her extensive experience in marketing and emphasizes the significance of authenticity and mindset in building lasting brands.

Takeaways:

  • The Poppi acquisition highlights the importance of innovation in branding.
  • Building community is crucial for brand success.
  • Authenticity is key in brand storytelling.
  • Mindset plays a significant role in brand strategy.
  • The produce department faces unique challenges and opportunities.
  • Differentiation is essential in a competitive market.
  • Storytelling drives community and brand relevance.
  • Brands must resonate with consumers to succeed.
  • Staying true to purpose is vital for long-term success.

Chapters:

00:00 Introduction to the Produce Moms Podcast

02:33 Guest Introduction: Tristan Simpson

03:42 Poppi Acquisition Discussion

08:10 Brand Strategy Insights

12:21 Building Community and Engagement

18:14 Lessons from the Produce Department

23:39 The Importance of Storytelling

25:58 Mindset in Brand Building

30:45 Final Thoughts and Conclusion

About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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