Brighter Bites Wine for a Cause

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Brighter Bites Wine for a Cause

May 22 – 25, 2020

Memorial Day Weekend is going to look a little different for each of us this year. Instead of family barbeques and trips to the lake, many of us will be staying safe inside at home. So why not support a great cause, right from the comfort of your living room?

About Wine for a Cause

Brighter Bites Wine for a Cause is a virtual silent auction co-hosted by the Produce Marketing Association. The event supports tens of thousands of food insecure households nationwide that have been hit hardest by COVID-19. The event will take place over Memorial Day Weekend, May 22-25. 100% of proceeds will benefit Brighter Bites and their COVID-19 response efforts (more on that below). Their goal is to raise $150,000. You can participate by registering and participating in the auction or sending in a cash donation to help reach their goal.

Brighter Bites CEO, Rich Bachman, and his team have procured bottles and cases from some of the finest collections in the world. The bidding will start on Friday, May 22 at 5pm ET. Most importantly, by supporting this event you’re ensuring Brighter Bites has the resources to continue delivering fresh, immune-boosting food directly into those in need.  Once you register, you will be directed to download the Givi app. Here you will be able to peruse the inventory and get yourself ready for the weekend. Please register here.

More About Brighter Bites

Prior to the COVID-19 crisis, Brighter Bites served 25,000 families nationwide across 100 schools, with each family receiving 25 pounds of fresh produce and nutrition education on a weekly basis. After COVID-19 hit, schools shuttered. Families lost access to this fresh produce they were dependent on for daily nourishment.

The socio-economic situations for these families right now are dire – from not having enough money to put food on the table, to utility suspension notices and threats of eviction. COVID-19 has devastated families that were already struggling to make ends meet. Throughout the pandemic, Brighter Bites has been responding to their needs in the following ways:

  • Retail grocery vouchers with grocery chains like H-E-B and Winn-Dixie that are sent directly to families to redeem for fruit and vegetable purchases in a safe and dignified environment until this crisis subsides.
  • Home delivery of fresh produce. Brighter Bites is re-employing restaurant workers and delivery drivers in markets where we do not have a retail partner to help package and deliver boxes of fresh produce directly to families’ doors.
  • Organizing community distributions to serve up to 1,200 families at a time with fresh produce while complying with CDC safety guidelines.

To keep these families fulfilled with fresh produce, Brighter Bites needs our help. Please register for the auction today using this link. Also, you can also make an optional donation. They have set a goal of $150,000, and we are hoping you can help get them there.

Should you have any questions with regard to registration or wish to make a donation, please contact Ragen Doyle at

We hope you and your family are staying safe and well. And we hope that you’ll join us in supporting Brighter Bites and Wine for a Cause.


Brighter Bites, Brighter Health

Feeding Families and Creating Healthy Communities

About Kristin

Kristin Ahaus is the Director of Content and Communications for The Produce Moms. Her focus and passion is helping all of TPM's brand partners share their stories while also helping consumers understand how to select, serve and store fresh produce. Connect with Kristin on LinkedIN.

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