Summary:

In this episode of The Produce Moms Podcast, host Lori Taylor welcomes Bradford Warner, the Global Head of Digital and Data at AgroFresh. They discuss the importance of fresh produce in our diets, the role of AgroFresh in the supply chain, and how technology is transforming agriculture. Bradford shares his journey from healthcare to agriculture, emphasizing the need for innovation in reducing food waste and improving the quality of fresh produce. The conversation highlights the significance of post-harvest management, the impact of data and technology, and the challenges of affordability and sustainability in the fresh produce industry.

Takeaways:

• AgroFresh focuses on post-harvest solutions to reduce food waste.
• Bradford Warner’s background spans healthcare and technology in agriculture.
• Fresh produce has a high loss rate, often 30-40% before consumption.
• Data-driven solutions are essential for improving supply chain efficiency.
• Quality and sustainability are key factors in fresh produce management.
• AgroFresh operates in over 60 countries, focusing on various fruits.
• The importance of understanding ripeness and quality in fresh produce.
• Affordability of fresh produce is a growing concern for consumers.
• Collaboration among growers, retailers, and consumers is vital for success.

Chapters:

02:25 Introduction to AgroFresh and Bradford Warner

05:29 Bradford’s Journey in Agriculture and Technology

09:24 Understanding AgroFresh’s Role in Fresh Produce

11:23 The Importance of Post-Harvest Management

13:10 The Beneficial Triangle: Growers, Retailers, and Consumers

14:33 The Role of Software and Data in Agriculture

18:43 Innovations in Measuring Fruit Ripeness

22:01 Addressing Food Waste in the Supply Chain

24:29 Affordability of Fresh Produce

27:51 Quality and Sustainability in Fresh Produce

32:10 Exploring AgroFresh’s Product Portfolio

34:43 Closing Remarks and Key Takeaways

Resources:

Website: AgTech post-harvest innovator that helps extend produce quality

Instagram: AgroFresh