Episode 365: Ian LeMay

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Summary:

In this episode of the Produce Moms Podcast, Host Lori welcomes Ian LeMay, President and CEO of the California Table Grape Commission. They discuss the significance of table grapes, the unique aspects of California’s grape industry, and the importance of sustainability and worker protections. Ian shares insights on the harvesting and distribution practices, the challenges faced by California grape growers, and the trends in consumer habits regarding grape consumption. The conversation emphasizes the need for consumers to support local agriculture and the health benefits of incorporating grapes into their diets.

Takeaways:

  • California is the primary grower of US table grapes, producing 99% of the total.
  • The California table grape season runs from May to January, with peak production in the summer and fall.
  • Sustainability practices in California include efficient irrigation and integrated pest management.
  • California growers are subject to strict regulations that ensure worker protections and safety.
  • 70% of California’s table grape crop is consumed domestically in the US.
  • The grape is a convenient and healthy snack option for consumers.
  • Digital marketing has become essential for promoting California table grapes.
  • The California Table Grape Commission promotes the health benefits of grapes through research and outreach.
  • Supporting local farmers is crucial for food security and the sustainability of agriculture.

Chapters:

00:00 Introduction to the Produce Moms Podcast and Guest Ian LeMay
01:57 Understanding Table Grapes vs. Other Grapes
06:05 California’s Unique Climate and Grape Production
09:45 Harvesting and Cold Chain Management of Table Grapes
13:59 Consumer Engagement and Retail Campaigns
16:40 Sustainability and Social Responsibility in Grape Farming
20:55 The Importance of Family Farms and Food Security
24:49 Market Competition and Consumer Choices
29:46 Trends in Grape Consumption and Innovative Recipes

Resources:
Website: About Us | Grapes from California
Facebook: Grapes from California
Instagram: Grapes from California (@grapesfromca) โ€ข Instagram photos and videos

About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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