Episode 347: John Johnston
May 07, 2025
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Summary:
In this conversation, Lori Taylor speaks with John Johnston from Naturipe Farms about the company’s commitment to premium blueberries, specifically their Sweet Selections line. They discuss the importance of flavor, the breeding process, quality control, and the growing consumer demand for high-quality berries. The conversation highlights the challenges and successes in bringing these premium products to market and the overall trends in the blueberry industry.
Takeaways:
- Naturipe Farms has a strong commitment to quality and sustainability.
- Naturipe’s Sweet Selections are specially selected for their superior flavor and quality.
- Breeding practices play a crucial role in developing premium berry varieties.
- Consumer demand for sweet premium blueberries is on the rise, with a 54% increase in the premium segment over the past year.
- Quality control measures ensure that only the best berries make it to market.
- The availability of Sweet Selections varies by season and region.
- Naturipe Farms sources blueberries from various regions to maintain quality.
- The packaging of Sweet Selections is designed to attract consumers visually.
- John Johnston emphasizes the importance of flavor in consumer choices.
- The conversation reflects a broader trend towards premium products in the produce industry.
Chapters:
00:00 Introduction to Naturipe Farms and Premium Products
03:04 Exploring Sweet Selections: The Premium Blueberry Experience
05:46 The Role of Breeding and Variety Selection
08:49 Quality Control and Consumer Demand
11:53 Availability and Sourcing of Sweet Selections
15:02 Consumer Behavior and Market Trends
Resources:
Website: Blueberries | A Super Fruit
Facebook: Facebook
Instagram:Naturipe Farms (@naturipe) • Instagram photos and videos
