Summary:

In this episode of the Produce Moms podcast, Lori Taylor hosts Shawn Peery, National Vice President of Produce at Albertsons Companies, and Kevin Stennes, a fourth-generation grower of Sugar Bee(R) Apples. The conversation explores the connection between grocers and farmers, the importance of seasonal promotions, and the role of flavor in driving consumer engagement. They discuss retail strategies for promoting Sugar Bee Apples, the grower’s perspective, and the significance of trusting grocers’ ads. The episode emphasizes the health benefits of apples and the need for transparency in the food supply chain, while also addressing challenges in the apple industry and the importance of consumer education.

Takeaways:

• Seasonal promotions are crucial for connecting consumers with fresh produce.
• Flavor is essential for driving consumer engagement and sales.
• Retail strategies should focus on creating impactful displays and sampling opportunities.
• The Sugar Bee apple is a standout variety due to its flavor and storage capabilities.
• Trusting grocers’ ads can help consumers discover seasonal produce.
• The produce department is like a treasure hunt for shoppers.
• Consumer education is vital for understanding the value of fresh produce.
• Sustainability in agriculture requires financial viability for growers.
• Collaboration between growers and retailers is key to successful promotions.

Chapters:

02:11 Meet the Guests: Shawn Peery and Kevin Stennes

06:09 The Importance of Seasonal Promotions

09:52 Flavor: The Key to Consumer Engagement

13:47 Retail Strategies for Promoting Sugar Bee Apples

18:40 The Grower’s Perspective on Sugar Bee Apples

20:20 Trusting Grocers: The Importance of Shopping Ads

21:14 The Treasure Hunt in Produce Departments

30:28 Addressing Consumer Demand and Industry Challenges

36:47 Closing Thoughts and Key Takeaways

Resources:

Website: Home – Chelan Fresh

Facebook: Chelan Fresh

Instagram: Chelan Fresh (@chelanfresh) • Instagram photos and videos

Website: Grocery Delivery Near You – Order Groceries Online | Albertsons

Facebook: Albertsons

Instagram: Albertsons (@albertsons) • Instagram photos and videos