Episode 339: David Istier

This post may contain affiliate links. Please read our disclosure policy.

Summary:

In this episode of the Produce Moms podcast, Lori Taylor welcomes David Istier, Founder of gutzyยฎ Organic, to discuss the innovative organic snack brand that focuses on gut health. David shares his journey from France to the U.S., his passion for food, and how gutzyยฎ Organic was born out of a desire to create convenient, healthy snacks for busy lifestyles. The conversation covers the unique product offerings, the importance of ingredient integrity, and the upcoming launch of gutzyยฎ products in Walmart stores. David emphasizes the significance of gut health and the need for more people to incorporate organic fruits and vegetables into their diets.

Takeaways:

  • gutzyยฎOrganic offers convenient, organic snacks in pouches.
  • Gut health has become a significant focus post-pandemic.
  • The product is designed to appeal to both adults and children.
  • gutzyยฎuses high-quality, organic ingredients without additives.
  • The brand is committed to integrity and transparency in sourcing.
  • gutzyยฎis launching in Walmart stores in 2025, expanding its reach.
  • Only 5% of people meet their daily fiber intake requirements.
  • The FDA’s regulatory changes can impact food brands significantly.
  • Gut health is linked to overall health and immunity. 

Chapters:

00:00 Welcome to the Produce Moms Podcast

02:54 Introducing gutzyยฎOrganic

03:12 The gutzyยฎProduct Overview

05:48 David’s Background and Journey

08:54 gutzyยฎ vs. GoGo Squeeze: A Comparison

11:16 Flavor Profiles and Family Appeal

14:57 Ingredient Integrity and Sourcing

17:25 gutzyโ€™s Market Position and Growth

20:55 Navigating Regulatory Challenges

26:32 Exciting News: Walmart Launch

28:50 The Importance of Gut Health

30:45 Closing Thoughts and Future Outlook

Resources: 

Website: gutzy organic

Facebook: Gutzy Organic

Instagram: Gutzy Organic (@gutzyorganic) โ€ข Instagram photos and videos

About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

Leave a comment

Your email address will not be published. Required fields are marked *