Produce Across Borders
Feb 12, 2025, Updated Feb 20, 2025
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Summary:
In this episode of the Produce Moms Podcast, Lori Taylor speaks with Monica Moreno Arellano, CMO of Grupo PM, about the importance of promoting fresh produce, particularly USA Pears, in Mexico and Latin America. They discuss the impact of trade on produce consumption, the cultural significance of fruits and vegetables in Mexican society, and the role of US commodity boards in supporting growers. Monica shares insights on the challenges and opportunities in the produce industry, emphasizing the need for consumer education and the importance of maintaining a healthy lifestyle. The conversation concludes with reflections on the future of produce marketing and the ongoing efforts to promote healthy eating habits.
Takeaways:
- The mission of the Produce Moms is to increase fruit and vegetable consumption.
- Grupo PM has been promoting USA Pears for 35 years.
- Mexico is a key market for US agricultural exports.
- Cultural pride in produce consumption is strong in Mexico.
- Education on produce varieties is essential for consumer acceptance.
- Trade between the US and Mexico benefits both countries’ growers.
- The pandemic highlighted the importance of healthy eating.
- New generations are crucial for the future of produce consumption.
- Understanding the growers’ efforts enhances marketing strategies.
- The produce industry is constantly evolving with new trends.
Chapters:
00:00 Introduction to the Produce Moms Podcast
03:01 Monica Moreno Arellano and Grupo PM
06:01 Impact of Promoting USA Pears in Mexico
09:08 Cultural Connection to Produce Consumption
12:06 The Role of Trade in Produce Supply
15:04 Understanding US Commodity Boards
18:13 The Importance of US Produce in Mexico
21:07 Looking Ahead: Trends in Produce Consumption
24:02 Closing Thoughts and Reflections
