Episode 328: Steven Ware
Nov 20, 2024
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Summary:
In this conversation, Lori Taylor and Steven Ware discuss the launch of the Produce Moms approved seal and the new Berry Buddies product line from Naturipe. They explore the importance of nutrition for kids, the collaboration between their organizations, and the consumer insights that led to the development of the Berry Buddies. The discussion highlights the significance of fresh berries in the market and the innovative approaches taken to create appealing and healthy snack options for families.
Takeaways:
- The Produce Moms approved seal signifies trusted quality in products.
- Collaboration between brands can lead to innovative snack solutions.
- Understanding consumer needs is crucial in product development.
- Berries are a nutritious and popular snack choice for kids.
- Naturipe focuses on providing fresh, value-added berry products.
- The Berry Buddies line is designed with kids and parents in mind.
- Consumer insights showed that the Produce Moms logo resonates with shoppers.
- Fresh berries have seen significant growth in popularity post-COVID.
- Innovation in packaging and product design is essential for market success.
- The partnership aims to increase household penetration of berry products.
Chapters:
00:00 Introduction to the Produce Moms Approved Seal
03:10 The Berry Buddies Concept and Its Development
05:58 Consumer Insights and the Produce Moms Approved Seal
09:01 The Importance of Fresh Berries and Innovation
12:04 Conclusion and Encouragement to Try Berry Buddies
Resources:
Website: https://www.naturipefarms.com
Facebook: https://www.facebook.com/Naturipe?mibextid=LQQJ4d
Instagram: https://www.instagram.com/naturipe?igsh=cHdmOWhmMmQwOGs=
