Episode 323: Blaine Heilman
Oct 09, 2024
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Summary:
In this episode of the Produce Moms podcast, Lori Taylor welcomes Blaine Heilman, the new President of Sales at Sage Fruit Company. They discuss Blaine’s journey in the produce industry, the importance of mentorship and career development, and the challenges of building a brand in a commodity market. The conversation also touches on industry trends, the significance of women in leadership roles, and the need for increased apple consumption. Blaine emphasizes the importance of teamwork, consumer education, and supporting local growers as key components for success in the produce industry.
Takeaways:
- Blaine Heilman represents the next generation of leadership at Sage Fruit Company.
- Mentorship played a crucial role in Blaine’s career development.
- The produce industry is competitive, requiring a focus on quality and consistency.
- Building a brand in a commodity market relies on excellent service and product knowledge.
- Apple consumption has been declining, highlighting the need for marketing efforts.
- Teamwork within the sales environment can lead to better outcomes.
- Women in leadership roles are essential for inspiring future generations.
- Career and family can thrive together in the workplace.
- Consumer education is vital for increasing produce consumption.
- Sage Fruit Company is committed to supporting local growers and providing quality products.
Chapters:
00:00 Introduction to Next-Gen Leadership at Sage Fruit Company
03:02 Blaine Heilman’s Journey in the Produce Industry
05:54 Transitioning from Sales to Global Sourcing
08:56 Insights from Walmart Experience
11:47 Building a Brand in a Commodity Market
14:57 Industry Trends and Challenges
17:52 The Importance of Career Development and Mentorship
20:47 Closing Thoughts on Apples and Consumer Engagement
Resources:
Website: Sage Fruit
Facebook: Sage Fruit
Instagram: Sage Fruit Company (@sage_fruit) • Instagram photos and videos
