Episode 321: Katie Eshuys
Sep 26, 2024
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Summary:
Katie Eshuys, President of That’s it, joins Lori Taylor on the Produce Moms podcast to discuss the brand’s mission of getting more fruits and vegetables on every table. That’s it is known for its fruit bars, which contain only two ingredients: fruit and fruit. The brand recently achieved the milestone of delivering 150 million servings of fruit and is on track to deliver 200 million servings this year. They have expanded their retail footprint to include club stores, big box grocers, and even airlines. That’s it is also focused on addressing fruit waste in schools and providing healthy alternatives to energy drinks.
Takeaways:
- That’s it is on a mission to get more fruits and vegetables on every table
- The brand has achieved the milestone of delivering 150 million servings of fruit and is on track to deliver 200 million servings this year
- That’s It has expanded its retail footprint to include club stores, big box grocers, and airlines
- The brand is focused on addressing fruit waste in schools and providing healthy alternatives to energy drinks
Chapters:
00:00 Introduction and Mission
03:00 Achieving Milestones
07:32 Expanding the Retail Footprint
10:52 Addressing Fruit Waste in Schools
19:03 Healthy Alternatives to Energy Drinks
26:31 Global Expansion
Resources:
Website: That’s it. | Healthy fruit bars and snacks containing 100% real fruit (thatsitfruit.com)
Facebook: That’s it
Instagram: That’s it.® (@thatsit) • Instagram photos and videos
