Episode 313: Will Kornegay
Jul 31, 2024
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Summary:
Will Kornegay, founder and CEO of Ripe Revival, joins the Produce Moms podcast to discuss the issue of farm excess and how his company is working to bridge the gap between farm excess and food access. Farm excess refers to the unmarketable produce that is left in the fields due to factors such as consumer demand, market fluctuations, and environmental conditions. Ripe Revival is committed to buying 100% of farmers’ crops, regardless of spec, and finding innovative ways to utilize the excess produce. They have created a market, a nonprofit, and an innovation campus to tackle the challenges in the food supply chain and provide solutions.
Takeaways:
- Farm excess refers to unmarketable produce that is left in the fields due to various factors.
- Ripe Revival is working to bridge the gap between farm excess and food access.
- They buy 100% of farmers’ crops, regardless of spec, and find innovative ways to utilize the excess produce.
- Ripe Revival has created a market, a nonprofit, and an innovation campus to tackle challenges in the food supply chain.
Chapters:
00:00 Introduction and Background of Ripe Revival
03:05 Will’s Journey into Agriculture and the Launch of Ripe Revival
06:16 Challenges of Donating Excess Produce
08:22 The Value Perception of Produce and Consumer Demand
14:36 Defining Farm Excess and Its Prevalence
17:20 Ripe Revival: A Market, a Nonprofit, and an Innovation Campus
20:50 The Biggest Challenge in the Food Supply Chain
25:47 Supporting Ripe Revival and Joining the Revival
29:06 Final Thoughts and Goodbye
Resources:
Website: Ripe Revival – Reviving Communities Through Food – Ripe Revival Market
Facebook: Ripe Revival
Instagram: Ripe Revival (@riperevival) • Instagram photos and videos
