Summary:

In this episode, host Lori Taylor welcomes back Elena Hernandez and Tristan Simpson for a reflective discussion on the viral food trends of 2025. They discuss the impact of protein and fiber in produce, the importance of convenience in recipe creation, and the role of global cuisine in driving consumer interest. The conversation explores the sustainability of viral trends and the need for authenticity in marketing, while also identifying undervalued produce items that could become the next big sensation. The discussion emphasizes the importance of preparing for virality and meeting consumer demands with innovative ideas.

Takeaways:

• Virality in food trends can lead to unexpected shortages, as seen with the TikTok baked feta pasta.
• Convenience is a key factor in the success of viral recipes, often requiring minimal preparation.
• Protein and fiber are becoming central to consumer demands, influencing food marketing strategies.
• Global cuisine offers a rich source of inspiration for new and exciting food trends.
• Sustainability and authenticity are crucial in maintaining consumer trust and interest.
• Undervalued produce items, like stone fruits and mushrooms, have the potential to become the next big trend.
• The role of food service in bringing viral recipes to life is significant, offering consumers new experiences.
• Functional foods, such as those high in fiber, are gaining popularity as health-conscious choices.
• The produce department holds untapped potential for high-protein and fiber-rich foods.
• Preparing for virality involves understanding consumer needs and offering innovative solutions.

Chapters:

00:00 Reflecting on Viral Food Trends of 2025

06:40 The Role of Convenience in Food Trends

14:44 Exploring Protein and Fiber in Produce

19:54 Global Cuisine and Bold Flavors

21:54 The Beauty of Produce: Asian Influences

23:17 Health and Functional Foods: The Future of Produce

24:17 Fiber and Recipe Development: Educating Consumers

26:00 Fermented Foods: A Rising Trend

27:45 The Next Big Thing: Undervalued Produce

28:56 Spotlight on Stone Fruit: A Seasonal Gem

30:35 Mushrooms and Tomatoes: The Underdogs of Produce

31:50 Peas and Pears: Hidden Nutritional Powerhouses

33:11 Probiotic Blueberries: The Future of Functional Foods

34:25 Sustaining Viral Trends: Authenticity Matters

35:25 Preparing for Virality: Authentic Marketing Strategies

39:25 Looking Ahead: Optimism for the Produce Industry