Episode 357: Ali Hard
Aug 27, 2025
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Summary:
In this episode of the Produce Moms podcast, Lori Taylor speaks with Ali Hard, the Director of Public Policy for the National WIC Association. They discuss the importance of the WIC program, its eligibility criteria, and the benefits it provides to mothers and children. The conversation highlights the critical role of fruits and vegetables in the program, the challenges WIC faces regarding funding, and the impact of WIC on public health. Ali emphasizes the need for advocacy to ensure WIC is fully funded and accessible to all eligible families.
Takeaways:
- WIC serves nearly 7 million pregnant and postpartum women and children.
- Eligibility for WIC includes income requirements and nutritional risk.
- Fruits and vegetables are a significant part of the WIC program.
- Many eligible families do not participate in WIC due to lack of awareness.
- WIC provides tailored nutrition education and support.
- The program has seen increased participation through remote services.
- Funding for WIC is at risk, particularly for the fruit and vegetable benefit.
- WIC is a health service that offers more than just food assistance.
- Advocacy is crucial for maintaining and increasing WIC funding.
- Moms have a powerful voice in advocating for nutrition programs.
Chapters:
00:00 Introduction to WIC and Its Importance
02:55 Understanding WIC Eligibility and Benefits
06:06 The Role of Fruits and Vegetables in WIC
08:59 Navigating the WIC Program: Application and Participation
12:02 WIC vs. SNAP: Key Differences
14:59 The Impact of WIC on Maternal and Child Health
17:58 Current Challenges and Future of WIC Funding
22:43 Funding Challenges for WIC Program
29:04 Political Landscape and WIC Funding
32:35 Grassroots Advocacy for WIC
35:56 Impact of Increased Funding on Nutrition
41:06 Empowering Moms and Closing Remarks
