Episode 345: Janis McIntosh
Apr 23, 2025
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Summary:
In this conversation, Lori Taylor and Janis McIntosh discuss the various aspects of sustainability in agriculture, particularly focusing on Naturipe Farms. They explore the importance of pollinators, water conservation, renewable energy initiatives, waste management, and the role of certifications in promoting sustainable practices. Janis shares insights on how the berry industry is collaborating to improve sustainability and the impact of these efforts on communities and the environment.
Takeaways:
- Sustainability is a core part of Naturipe’s brand identity.
- Collaboration among growers has increased in sustainability efforts.
- Pollinators are essential for crop health and productivity.
- Drip irrigation has significantly reduced water usage in berry farming.
- Naturipe has exceeded its renewable energy goals, reaching 35%.
- Waste management practices at Naturipe contribute to soil health.
- Sustainability certifications help validate eco-friendly practices.
- The profitability of farmers is crucial for sustaining their operations.
- Community support initiatives are vital for the farmers’ success.
- Industry collaboration is key to advancing sustainability in agriculture.
Chapters:
00:00 Introduction to Sustainability in Agriculture
03:06 Naturipe’s Sustainability Programs
11:28 The Importance of Pollinators
13:42 Water Conservation Practices
15:08 Renewable Energy Initiatives
17:59 Waste Management at Naturipe
22:33 Sustainability Certifications
24:28 The People Behind Sustainability
28:20 Industry Collaboration for Sustainability
31:49 Berry Sustainable Initiative Overview
Resources:
Website:Naturipe Farms | Fresh Berries from Family Farmers
Facebook: Naturipe Farms
Instagram: Naturipe Farms (@naturipe) • Instagram photos and videos
