Episode 327: CarrieAnn Arias and Tristan Simpson
Nov 13, 2024
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Summary:
In this episode of the Produce Mom’s podcast, Lori Taylor hosts a roundtable discussion with Tristan Simpson and Carrie Ann Arias, focusing on the key wins and flops in the produce industry for 2024. They discuss the importance of federal funding for fruits and vegetables, the challenges surrounding produce prescriptions, and the need for consumer-centric marketing strategies. The conversation also highlights the convergence of food service and retail, emphasizing the role of fresh produce in driving innovation within the industry. In this conversation, the speakers explore the evolving landscape of food delivery, the role of influencer marketing in the produce industry, and the connection between sports and healthy eating. They discuss the rise of new sports like pickleball and how they impact marketing strategies. The conversation also delves into the unifying power of food, nostalgia in food marketing, and the importance of community in the industry. The speakers emphasize the need for fresh produce to be a part of the conversation around health and wellness, especially for younger generations.
Takeaways:
- The convergence between produce and the perimeter of the store is a significant win.
- Maintaining federal funding for fruits and vegetables is crucial for future consumers.
- The concept of produce prescriptions lacks a clear definition, hindering progress.
- Consumer-centric marketing is essential for building strong brand relationships.
- Food service brands are increasingly entering the retail space to find new revenue streams.
- The idea of ‘new nostalgia’ is influencing food trends and product offerings.
- Fresh produce is becoming more integrated into various retail categories.
- Data-driven decisions are vital for effective marketing strategies.
- The produce industry must protect its integrity while embracing partnerships.
- Innovative retail strategies are necessary to compete with rapid delivery models. Food delivery services are improving the customer experience.
- Influencer marketing has deep roots in the produce industry.
- Athletes can effectively promote healthy eating to younger audiences.
- The rise of pickleball presents new marketing opportunities for produce brands.
- Food has a unique ability to bring people together.
- Nostalgia plays a significant role in food marketing strategies.
- Fresh produce is essential for promoting health and wellness.
- Community engagement is crucial for the future of food marketing.
- The produce industry is increasingly recognizing the value of sports partnerships.
- Food marketing should focus on authenticity and connection.
Chapters:
00:00 Introduction to Women in Produce Roundtable
06:08 The Importance of Federal Funding for Produce
12:03 Consumer-Centric Marketing Strategies
21:02 The Role of Fresh Produce in Retail Innovation
26:46 The Connection Between Sports and Healthy Eating
35:34 The Unifying Power of Food
43:12 Looking Ahead: The Future of Food Marketing
