Summary:

In this episode of the Produce Moms podcast, the guests discuss the role of holiday marketing and food. They explore the emotional connections and memories associated with holiday food choices, the influence of nostalgia in holiday food traditions, and the use of multi-sensory marketing to create emotional connections. They also discuss current trends in holiday food, such as the infusion of multiple cultures into menus and the rise of non-alcoholic mocktails. The economic impact of holiday promotions is also highlighted, with a success story of the Frida’s Stokes purple potatoes. The conversation explores various topics related to holiday promotions, including the success of seasonal limited-time offers, the importance of charity promotions, and the convenience factor for consumers during the holidays. The discussion also touches on the challenges of seasonality and supply chain issues, as well as the ethical considerations of food waste, packaging, and inclusivity in holiday promotions. The panelists provide insights and suggestions for brands to navigate these topics and engage with consumers during the holiday season.

Takeaways:

• Holiday marketing and food are intertwined, as food plays a significant role in creating emotional connections and memories during the holiday season.
• Nostalgia is a powerful factor in holiday food traditions, as it links generations and creates a sense of legacy and tradition.
• Multi-sensory marketing, including visuals, sounds, and smells, is used by food brands to create emotional connections and enhance the holiday food experience.
• Current trends in holiday food include the infusion of multiple cultures into menus and the rise of non-alcoholic mocktails.
• Holiday promotions can have a significant economic impact, with success stories like the Frida’s Stokes purple potatoes, which have become a year-round hit and dominate the category. Seasonal limited-time offers can drive success during the holidays
• Charity promotions are a great way to give back and increase sales
• Convenience is key for consumers during the busy holiday season
• Brands should consider the challenges of seasonality and supply chain issues
• Ethical considerations such as food waste, packaging, and inclusivity should be taken into account in holiday promotions

Chapters:

00:00 Introduction and Recap

07:56 The Power of Nostalgia

11:20 Multi-Sensory Marketing

17:13 Current Trends in Holiday Food

23:12 Economic Impact: Success Story of Frieda’s Stokes Purple Potatoes

29:52 Driving Success with Seasonal Limited-Time Offers

38:33 Navigating Seasonality and Supply Chain Challenges

45:58 Ethical Considerations in Holiday Promotions

Resources:

Website:

 Moxxy Marketing ~ Branding, Packaging & Advertising Agency (getmoxxy.com)

tristan michele marketing

USA Pears

Facebook:

Moxxy Marketing

Tristan Michele

USA Pears

Instagram:

Moxxy Marketing (@moxxymarketing) • Instagram photos and videos

Tristan M Simpson (@tristanmichelemarketing) • Instagram photos and videos

USA Pears (@usapears) • Instagram photos and videos