Episode 272: Rebecca Margetts

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Rebecca Margetts is the General Manager at Taylor Pass Honey Company, a leading honey producer in New Zealand that crafts award-winning Manuka honey. Manuka honey is known to have significant antibacterial properties. Genuine Manuka Honey is only produced in New Zealand and given a score called a Unique Manuka Factor (UMF) that indicates its antibacterial potency. Today’s show is all about one of my favorite Superfoods: Taylor Pass Manuka Honey

Transcript: 

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[Lori Taylor]: Hello everybody and welcome back.

This is Lori Taylor with the produce moms podcast.

 

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[Lori Taylor]: As you know, I absolutely love

hosting this show week after week. We are spotlighting

 

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[Lori Taylor]: some of the most amazing guests

that are helping our broader mission of getting

 

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[Lori Taylor]: fruits and vegetables on every

table and specifically for the series that

 

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[Lori Taylor]: we are celebrating right now,

we are spotlighting super foods. So today’s

 

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[Lori Taylor]: episode we are welcoming Rebecca

Margatts. She is the general manager at Taylor

 

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[Lori Taylor]: Pass Honey Company. This is a

leading honey producer in New Zealand that

 

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[Lori Taylor]: crafts award-winning manuka honey.

Manuka honey is known to have significant antibacterial

 

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[Lori Taylor]: properties. Genuine manuka honey

is only produced in New Zealand and it’s also

 

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[Lori Taylor]: given a score that anyone who

has purchased manuka honey, you’ve seen this

 

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[Lori Taylor]: on the labels. UMF, the unique

manuka factor. And this score indicates the

 

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[Lori Taylor]: honey’s antibacterial potency.

So today’s show is truly all about one of my

 

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[Lori Taylor]: favorite super foods, Taylor

Pass Manuka Honey. We’re gonna answer some

 

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[Lori Taylor]: of the questions and help you

all with your discovery and utilization of

 

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[Lori Taylor]: manuka honey in your own home.

So it’s gonna be a great show. And we are thrilled

 

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[Lori Taylor]: to welcome Rebecca to the Produce

Moms podcast. Rebecca, you and I have been

 

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[Lori Taylor]: talking about this moment for,

gosh, over a year, uh, trying to figure out

 

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[Lori Taylor]: when is the right time to bring

you on the show and spotlight Taylor pass and

 

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[Lori Taylor]: help educate folks on, on Manuka

honey. So to say that this is highly anticipated

 

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[Lori Taylor]: is an

 

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[Rebecca]: I’m

 

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[Lori Taylor]: understatement,

 

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[Rebecca]: sorry.

 

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[Lori Taylor]: but we are so thrilled to welcome

you. Thank you for being here, Rebecca.

 

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[Rebecca]: Oh, Laurie, thank you so much for

having me. And look, dear, to your point, you’re

 

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[Rebecca]: absolutely correct. We’ve been talking

about this for a while, and I’m just delighted

 

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[Rebecca]: to have the opportunity to talk about

Manuka with you. And you already know a lot

 

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[Rebecca]: about it, but unfortunately, there

is a lot of misinformation around Manuka,

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: and I’ve made it my mission to dispel

a lot of those myths. So thank you for the

 

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[Rebecca]: opportunity, and look forward to

doing this with you.

 

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[Lori Taylor]: It’s going to be a great show.

And you know, Rebecca, in our introductory

 

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[Lori Taylor]: episode that we used to kick

off the superfood series here at the produce

 

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[Lori Taylor]: mom’s podcast, I actually talked

about Manuka honey because it’s one of the

 

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[Lori Taylor]: items that I’m probably most

likely to turn to as, you know, despite all

 

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[Lori Taylor]: of my knowledge and access to

fruits, vegetables, other superfoods. Manuka

 

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[Lori Taylor]: honey is the one thing I always

have in my, in my home kitchen. Um, and, and

 

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[Lori Taylor]: I guess also in my medicine cabinet,

but, um,

 

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[Rebecca]: Good

 

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[Lori Taylor]: you,

 

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[Rebecca]: night.

 

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[Lori Taylor]: you are a big reason for that.

You’re the one who educated me on Manuka honey

 

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[Lori Taylor]: and our time together at expo

West when I was able to, you know, meet you

 

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[Lori Taylor]: and, and in person and learn

more about Manuka honey, it just, it’s stuck

 

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[Lori Taylor]: with me, so let’s help. Let’s

kick things off and help people understand.

 

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[Lori Taylor]: You know, let’s start at the

basics, like certainly a self-introduction,

 

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[Lori Taylor]: helping people understand why

this line of work is your passion, but also

 

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[Lori Taylor]: let’s introduce people to Taylor

Pass.

 

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[Rebecca]: Fantastic. Well, look, I’ve been

in the food industry for 20 plus years and

 

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[Rebecca]: done different product categories.

But certainly when I came to Manuka, when I

 

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[Rebecca]: came to honey, I think there is something

very special about honey. It’s a product that’s

 

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[Rebecca]: so easy to consume, to take, to find.

And it is really, really special. I mean, we

 

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[Rebecca]: all know that, you know, honey is

better for us than sugar, for example. And

 

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[Rebecca]: then you’ve got a product like Manuka,

which is just the next level. And at TailorPass,

 

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[Rebecca]: you know, we’ve been doing honey

for 20 plus years. So it’s something that we’re

 

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[Rebecca]: not new to. We’ve been doing it for

a long time. And originally the business was

 

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[Rebecca]: very much focused around just beekeeping

and bulk trading. Then over time, we developed

 

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[Rebecca]: a branded product, which is what

we’ve got today. And it’s come with 20 years

 

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[Rebecca]: of experience behind it. So I run

sales and marketing for the business. And we’ve

 

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[Rebecca]: got a presence across the U.S., as

you’ll be aware, or also in the UK, Japan,

 

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[Rebecca]: Hong Kong. Singapore. We’re launching

shortly into the Middle East and also into

 

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[Rebecca]: India. So to say that the Manuka

story is growing is an understatement. You

 

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[Rebecca]: know, in certain markets, it’s far

better understood than others. It’s newer,

 

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[Rebecca]: I would say, to the US, but it’s

certainly growing traction. And as a disclaimer,

 

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[Rebecca]: I’m not a scientist, but I’m a passionate

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: honey consumer. And yes, it’s a category

that I’m very passionate about.

 

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[Lori Taylor]: I love it. Well, and I’m in the

same boat. I mean, I don’t have any initials

 

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[Lori Taylor]: after my last name or anything

like that,

 

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[Rebecca]: I’m

 

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[Lori Taylor]: but I’m very

 

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[Rebecca]: going

 

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[Lori Taylor]: passionate

 

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[Rebecca]: to go to bed.

 

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[Lori Taylor]: about fruits and vegetables.

And I’ve dedicated a huge portion of my career

 

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[Lori Taylor]: to helping people, you know,

navigate the produce department and all other

 

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[Lori Taylor]: categories of the grocery industry,

you know, food items that I would consider

 

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[Lori Taylor]: produce adjacent. food items

exactly like Manuka honey and truly, all of

 

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[Lori Taylor]: your honeys that you have at

Taylor Pass. I know that you mentioned 20 years

 

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[Lori Taylor]: and the apiary bee honey farming

business. So we will dive into that as today’s

 

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[Lori Taylor]: discussion evolves, but let’s

start with why we’re here. And we are here

 

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[Lori Taylor]: on this show today because Manuka

honey is. hailed as a superfood with antibacterial

 

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[Lori Taylor]: properties even. So help people

who are extremely, well, let’s actually, I’m

 

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[Lori Taylor]: gonna back up a little. I’m gonna

ask you the question we’ve asked everyone who’s

 

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[Lori Taylor]: part of this mini series. So

Rebecca, how do you define a superfood?

 

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[Rebecca]: For me, a superfood is obviously

a food, which has got a high nutritional content,

 

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[Rebecca]: so more health benefits than other

products in its category. And when you, if

 

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[Rebecca]: you look at Manuka and you look at

honey, honey has got health benefits of its

 

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[Rebecca]: own, but Manuka honey is simply the

next level. And it’s an incredible product

 

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[Rebecca]: with amazing health attributes. And

I will probably talk about this in more detail

 

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[Rebecca]: shortly, but as a short summary,

Manuka honey is antibacterial, anti-inflammatory,

 

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[Rebecca]: anti-microbial. antioxidant and antiviral.

So if you think about that within one product

 

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[Rebecca]: and a product that’s so easy to just

consume, you know, you can add it to toast,

 

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[Rebecca]: your tea, to your, you know, there’s

so many different ways of taking it. It’s such

 

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[Rebecca]: an easy way to boost your immunity

daily through a product which, you know, is

 

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[Rebecca]: incredible but also tastes great.

 

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[Lori Taylor]: Right, right. Well, thank you.

I love that description. And of course, what

 

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[Lori Taylor]: a great definition of superfoods

as well. So, manuka honey, I guess I didn’t

 

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[Lori Taylor]: realize that the properties went

so deep. So it’s antibacterial,

 

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[Rebecca]: Here we go.

 

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[Lori Taylor]: antimicrobial, anti-inflammatory.

My goodness, I did not know all of that. So

 

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[Rebecca]: I’m going to go ahead and turn it off.

 

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[Lori Taylor]: on the manuka honey jars, Um,

you know, and you mentioned this in your introductory

 

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[Lori Taylor]: remarks, the amount of misinformation

or misunderstanding surrounding Manuka honey,

 

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[Lori Taylor]: let’s, let’s help people kind

of navigate. Cause when you look at a jar of

 

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[Lori Taylor]: authentic Manuka honey, there

is always the, um, the unique Manuka factor

 

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[Lori Taylor]: it’s U M F and it’s

 

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[Rebecca]: correct.

 

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[Lori Taylor]: followed by a number. And then

there’s also an M-G-O. So let’s help people

 

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[Lori Taylor]: understand what is UMF, what

is M-G-O, anything else that folks should be

 

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[Lori Taylor]: looking for on the label when

they are purchasing Manuka honey.

 

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[Rebecca]: So you hit the nail on head. Number

one you need to look for is UMF. So UMF, as

 

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[Rebecca]: you said, unique manuka factor. And

before I delve into that in a bit more detail,

 

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[Rebecca]: unfortunately, MGO and UMF are not

the only labels, grades you’ll find on packaging.

 

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[Rebecca]: You’ll find bioactive in a number,

letters in a number, K-factor, pollen present.

 

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[Rebecca]: There’s all these different grading

systems out there. And what happens is the

 

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[Rebecca]: consumer goes to shelf, looks at

all these products, and actually doesn’t know

 

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[Rebecca]: how to compare. So often they’ll

look for the bigger number. or some kind of

 

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[Rebecca]: accreditation and unfortunately they’re

not equal. So MGO is the potency measure. So

 

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[Rebecca]: that is one measure only. UMF is

actually an independent grading system which

 

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[Rebecca]: is based off four factors. So it’s

got a Leptosporin scoparium which is the original

 

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[Rebecca]: authenticity measure. The Leptosporin

scoparium is the plant that the Manuka honey

 

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[Rebecca]: comes from. So that’s the

 

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[Lori Taylor]: Okay.

 

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[Rebecca]: first part

 

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[Rebecca]: So MGO is short for Methylglyoxal.

That is the potency measure of the Manuka honey.

 

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[Rebecca]: Then you have got the DHA and the

HMF, and that is a shelf life and freshness.

 

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[Rebecca]: So only a honey which is UMF labeled

is guaranteed to come from New Zealand and

 

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[Rebecca]: to have all of those measures. So

it’s really important to make sure that when

 

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[Rebecca]: you’re. paying for Manuka because

it’s not a cheap product. We’ll talk about

 

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[Rebecca]: why in a minute, but it’s not a cheap

product. Make sure you’re getting the authentic

 

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[Rebecca]: Manuka

 

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[Lori Taylor]: Right.

 

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[Rebecca]: honey. And really the only way to

do that is to reach for a product which has

 

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[Rebecca]: got UMF.

 

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[Lori Taylor]: Yes, and from a UMF point of

view, my shopper experience is the higher the

 

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[Lori Taylor]: UMF number, the cost is also

higher.

 

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[Rebecca]: Correct. So it’s

 

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[Lori Taylor]: Okay.

 

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[Rebecca]: the potency measure. So the MGO is

the active component. So it’s important to

 

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[Rebecca]: know with Manuka Honey, we don’t

make any therapeutic claims. You know, we know

 

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[Rebecca]: there’s a lot of research and we

direct people to that research. We know anecdotally

 

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[Rebecca]: what it is supports and what it is

good for, but we don’t say that it will do,

 

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[Rebecca]: it’s going to kill, it’s going to

cure your cold, or it’s

 

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[Lori Taylor]: No.

 

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[Rebecca]: going to do, it’s going

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: to help and support your immunity

and help with all of these things. But yes,

 

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[Rebecca]: the potency measure, which is the

MGO, The higher the number, the more potent.

 

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[Rebecca]: But for example, if you have a look

at a UMF 5, the MGO content is 83. So if you

 

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[Rebecca]: have a look at a UMF 15, the potency

measures 514. So the higher the UMF, the MGO

 

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[Rebecca]: is an equivalency. The problem is

you then have a look at other products on shelf,

 

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[Rebecca]: and there is some brands that opted

to just put a number and a plus sign. So you’ll

 

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[Rebecca]: have

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: a 10 plus. but that is not a UMF

10 plus, so always look for that UMF sign to

 

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[Rebecca]: be guaranteed that you’re getting

exactly the same. For example, K-Factor, K-Factor

 

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[Rebecca]: have got, the Wetter Spoon have got

two products. The K-Factor 12 is actually a

 

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[Rebecca]: multi-floral honey. It’s not even

a monofloral. The K-Factor 16 is a monofloral

 

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[Rebecca]: honey, but it’s the equivalent roughly

of a UMF 5 plus, but they’re

 

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[Lori Taylor]: Wow,

 

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[Rebecca]: thinking they’re

 

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[Lori Taylor]: okay.

 

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[Rebecca]: getting something far more potent.

So there’s a lot of confusion. And as I said

 

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[Rebecca]: to you when we met, my mission is

very much to educate. So that when the consumer

 

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[Rebecca]: goes to shelf, they know what they’re

looking at and then they can make a choice

 

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[Rebecca]: based on the fact that, that product’s

on promotion, so I will buy that one. Or I

 

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[Rebecca]: like the brand story of this product,

or this one is B Corp certified and that’s

 

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[Rebecca]: why I want to purchase that product.

 

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[Lori Taylor]: Sure.

 

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[Rebecca]: But to be able to make a fair comparison

and really understand what they’re purchasing.

 

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[Lori Taylor]: Yeah. And you know, there, I

think that, um, I think that there is a lot

 

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[Lori Taylor]: of shopper confusion. Um, so

I want to encourage folks, you can visit Taylor

 

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[Lori Taylor]: pass honey.com too.

 

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[Rebecca]: Mm-hmm.

 

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[Lori Taylor]: And they have a really comprehensive,

you know, all sorts of storytelling first and

 

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[Lori Taylor]: foremost, um, on their, on their

page talks about their honey, uh, cultivating

 

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[Lori Taylor]: the bees, all of that. Um, and

then They have an online shop where you can

 

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[Lori Taylor]: see all of these examples with,

you know, like I’m looking here, you have UMF

 

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[Lori Taylor]: 5 plus, UMF 10 plus, UMF 15 plus.

Is that the highest that it goes? 15 plus.

 

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[Rebecca]: It’s currently the highest we’ve

got currently. We are going to be launching

 

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[Rebecca]: a 20 plus. The reality though is

that you purchase Manuka Honey for what you

 

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[Rebecca]: need it for. So your five plus is

your daily immunity support. You just have

 

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[Rebecca]: a little bit every day. It’s the

product you reach for at daily use. The 10

 

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[Rebecca]: plus is the one you reach for when

you’re starting to feel unwell. You’ve got

 

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[Rebecca]: that niggle coming in your throat.

You can just see something’s happening. You

 

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[Rebecca]: need a little bit of a boost. That’s

your 10 plus. The 15 plus is when you’re sick.

 

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[Rebecca]: So, you know, when you think about

how you purchase your honey, you need to purchase

 

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[Rebecca]: it for what you need it, essentially.

But so,

 

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[Lori Taylor]: Yep.

 

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[Rebecca]: yes, to answer your question, we

will look to launch a 20 plus at some stage

 

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[Rebecca]: soon. It’s not something we’ve got

in the range at the moment.

 

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[Lori Taylor]: I got it. Okay. Well, good to

know. All right. Now let’s talk about New Zealand.

 

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[Lori Taylor]: I think you’re the very first

guest from the Produce Moms podcast from New

 

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[Lori Taylor]: Zealand. And

 

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[Rebecca]: Oh!

 

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[Lori Taylor]: that would be very appropriate

because to my understanding, Rebecca, the only

 

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[Lori Taylor]: way it’s true authentic

 

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[Rebecca]: Correct. So there is a lot of debate

around this. Other countries are trying to

 

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[Rebecca]: take the manuka plant, plant it in

their countries, grow it and then produce manuka

 

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[Rebecca]: honey. So there’s a couple of things

to this. One manuka honey, the word manuka

 

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[Rebecca]: is a Maori word. Maori is indigenous

language of New Zealand. So it could not be

 

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[Rebecca]: more New Zealand if you tried. So

manuka absolutely from New Zealand. All the

 

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[Rebecca]: research that was done around manuka

honey was done on the plants. in New Zealand.

 

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[Rebecca]: So we know with products that the

environmental factors do affect the end result.

 

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[Rebecca]: So all the research was done on manuka

honey from New Zealand. That’s the first part.

 

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[Rebecca]: The other thing is that from in New

Zealand, we’ve got very, very strict guidelines

 

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[Rebecca]: as to what is qualified as manuka

or not. So you’ll be aware that a few years

 

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[Rebecca]: back, there was a lot of publicity

around the fact that five times the amount

 

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[Rebecca]: of manuka honey was sold in the world

than was actually produced. So it kind of told

 

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[Rebecca]: a story that there was a lot of fake

manuka out there. So the New Zealand government

 

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[Rebecca]: really tightened the standards and

we’ve got what we call an MPI standard, which

 

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[Rebecca]: is Minich-3 for primary industries.

And they’ve set a standard, a set of tests

 

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[Rebecca]: that all manuka has to go through

to be able to qualify as manuka honey. Within

 

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[Rebecca]: that set of tests, the honey can

be identified as multi-floral or monofloral.

 

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[Rebecca]: So monofluor is when the bees have

pollinated mainly manuka and multifluor is

 

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[Rebecca]: if they’ve been to the manuka, but

also other plants around, because unfortunately

 

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[Rebecca]: the bees don’t go where we tell them,

they go where they want to go.

 

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[Lori Taylor]: Right, right.

 

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[Rebecca]: And of course, and of course the

methylglyoxal content is much higher in monofluor

 

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[Rebecca]: or manuka. So other countries that

then go on to claim that they’ve got manuka

 

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[Rebecca]: honey, are actually not abiding by

the MPI standards. So they produce honey and

 

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[Rebecca]: sell it and claim that it’s manuka

because it comes from a manuka plant, but it

 

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[Rebecca]: does not meet what we have qualified

as the MPI standard. So manuka from New Zealand

 

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[Rebecca]: is just next level.

 

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[Lori Taylor]: Right, right. Okay, so thank

you for clarifying that. So that is also something

 

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[Lori Taylor]: that’s really important for folks.

And if you see that UMF, which is registered,

 

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[Lori Taylor]: that’s a licensed

 

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[Rebecca]: Thanks

 

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[Lori Taylor]: third

 

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[Rebecca]: for watching.

 

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[Lori Taylor]: party verification, part of that

UMF criteria is that the Manuka honey is from

 

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[Lori Taylor]: New Zealand, correct?

 

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[Rebecca]: Correct. And

 

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[Lori Taylor]: Okay.

 

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[Rebecca]: I think one of the things that makes

it so important to come from New Zealand is

 

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[Rebecca]: that, so in New Zealand, it is not

allowed to import honey. So you can’t import

 

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[Rebecca]: any honey into New Zealand, which

means that honey that’s packed and produced

 

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[Rebecca]: in New Zealand and exported is 100%

New Zealand

 

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[Lori Taylor]: here.

 

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[Rebecca]: honey.

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: So when you think that honey is the

second most adulterated food product in the

 

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[Rebecca]: world, you can understand why that

level of traceability is really important.

 

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[Rebecca]: So

 

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[Lori Taylor]: Okay, we

 

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[Rebecca]: I

 

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[Lori Taylor]: have

 

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[Rebecca]: suggest

 

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[Lori Taylor]: to

 

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[Rebecca]: when

 

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[Lori Taylor]: talk

 

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[Rebecca]: your shop

 

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[Lori Taylor]: about

 

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[Rebecca]: is

 

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[Lori Taylor]: this.

 

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[Rebecca]: written,

 

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[Lori Taylor]: I didn’t, yeah, I did not know

 

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[Rebecca]: Absolutely.

 

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[Lori Taylor]: that. The second most

 

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[Rebecca]: And

 

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[Lori Taylor]: adulterated,

 

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[Rebecca]: I’ll tell you what, Laurie,

 

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[Lori Taylor]: yeah, you

 

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[Rebecca]: product in the

 

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[Lori Taylor]: have

 

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[Rebecca]: world.

 

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[Lori Taylor]: to elaborate on that because

I did not know that stat, Rebecca.

 

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[Rebecca]: Oh, look, it’s actually incredible.

And unfortunately, you’ll find when you go

 

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[Rebecca]: into stores now and you have a look

at your honey, and some of them even say local

 

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[Rebecca]: or honey of US, if you have a look

on the side, it will often say blended with

 

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[Rebecca]: or made from US and imported honey.

So a lot of honey, I’d say a large majority,

 

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[Rebecca]: if not most of the honey in the US

is actually not just 100% US honey. So that’s

 

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[Rebecca]: the first part. If it comes from

New Zealand, 100% honey. You have the full

 

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[Rebecca]: traceability. We can trace it down

to the hive, which is so important.

 

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[Lori Taylor]: Right.

 

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[Rebecca]: And unfortunately, it’s not the case

of a lot of other honeys in the world, and

 

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[Rebecca]: particularly in the US, sadly. So

that’s one thing to really understand. The

 

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[Rebecca]: other thing is, in New Zealand, we

bee keep for honey production. So the purpose

 

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[Rebecca]: of beekeeping in New Zealand is actually

honey. In the US, for example, the purpose

 

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[Rebecca]: of most beekeeping is actually pollination.

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: So the highs basically travel all

year round around the country following the

 

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[Rebecca]: pollination needs. And I think in

the US, one of the biggest ones is actually

 

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[Rebecca]: almonds. So following the almond

pollination around the country all year round.

 

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[Rebecca]: So in New Zealand, because beekeeping

is for honey, our bees right now, so right

 

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[Rebecca]: now it’s winter, we’re in opposite

hemispheres to the US,

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: our bees are asleep right now. It’s

winter, they’re

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: tucked up and they’re fast asleep.

 

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[Lori Taylor]: Yeah.

 

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[Rebecca]: So it’s a very different. purpose

of beekeeping and that then talks to you know

 

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[Rebecca]: what makes our honey special. You

know it’s if you know that honey is the focus

 

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[Rebecca]: you treat your hive and you basically

deal with diseases very differently. So you’ll

 

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[Rebecca]: know for example the colony collapse

disease CCD which is basically the bees are

 

297

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[Rebecca]: dying out in the world and it’s a

real scary thought because a lot of the produce

 

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[Rebecca]: that we talk about you know will

be gone if it’s not pollinated. So protecting

 

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[Rebecca]: the bees is a massive. massively

important thing to do. In New Zealand, because

 

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[Rebecca]: the focus is honey, the way we treat

the hives is different. So we do not, for example,

 

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[Rebecca]: use antibiotics in the treatment

of our bee hives. So there is no antibiotic

 

302

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[Rebecca]: residue in the honey. Unfortunately,

if your focus is pollination, you treat your

 

303

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[Rebecca]: hive with antibiotics because your

purpose is to keep the hive alive to move to

 

304

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[Rebecca]: the next pollination site. Honey

 

305

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[Lori Taylor]: Okay.

 

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[Rebecca]: is a byproduct of pollination. For

us, it’s the opposite.

 

307

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[Lori Taylor]: Right. So the honeys that are

produced in these hives, where the beekeeping’s

 

308

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[Lori Taylor]: purpose is pollination, I’m assuming

any of that honey byproduct is what it’s a,

 

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[Lori Taylor]: its purpose is the same purpose

as like sugar. You know, it’s that byproduct

 

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[Lori Taylor]: of honey. It’s 100%

 

311

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[Rebecca]: Right.

 

312

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[Lori Taylor]: just going into those little

honey bears, and people are drizzling

 

313

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[Rebecca]: honey bears

 

314

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[Lori Taylor]: it on their

 

315

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[Rebecca]: which

 

316

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[Lori Taylor]: toast.

 

317

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[Rebecca]: are ultra

 

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[Lori Taylor]: Mm-hmm.

 

319

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[Rebecca]: heated, ultra filtered. It’s essentially

liquid sugar. It’s got no

 

320

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[Lori Taylor]: Yeah,

 

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[Rebecca]: more nutrient value to it.

 

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[Lori Taylor]: right, right. Okay, very fascinating.

So let’s talk about, again folks, when you

 

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[Lori Taylor]: visit the TaylorPass website,

TaylorPassHoney.com, and you go to that online

 

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[Lori Taylor]: shop, there are, you at TaylorPass,

not every honey you sell is Manuka honey, UMF

 

325

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[Rebecca]: Right.

 

326

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[Lori Taylor]: Manuka

 

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[Rebecca]: Yeah.

 

328

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[Lori Taylor]: honey. So help folks understand,

You know, the other honeys that you offer,

 

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[Lori Taylor]: on your website, you distinguish

these as floral honey. If there’s any other

 

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[Lori Taylor]: categories that you wanna call

out, but let’s help people understand that

 

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[Lori Taylor]: despite the fact that you are,

you know, you’re beekeeping for honey production

 

332

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[Lori Taylor]: in New Zealand, that still doesn’t

mean that everything you produce is Manuka

 

333

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[Lori Taylor]: honey.

 

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[Rebecca]: Correct, absolutely. So look, in

New Zealand we’ve got an amazing environment

 

335

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[Rebecca]: at Florida Fauna and as a result

our bees get to go and pollinate some huge

 

336

00:19:48,857 –> 00:19:53,819

[Rebecca]: variety of plants. And so we’ve got

several products in our range which are absolutely

 

337

00:19:53,859 –> 00:19:57,500

[Rebecca]: incredible. We’ve got our creamed

clover, we’ve got our native flower which is

 

338

00:19:57,520 –> 00:20:01,942

[Rebecca]: a multi-floral, basically the best

of all the flora in New Zealand. and we’ve

 

339

00:20:01,962 –> 00:20:05,784

[Rebecca]: got our honeydew. And those products

are the three products we’ve got in the US

 

340

00:20:05,824 –> 00:20:09,286

[Rebecca]: market at the moment, which are our

floral honeys, which are actually incredible.

 

341

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[Rebecca]: And when we talk about honey, we

talk about the essence of time and place. It

 

342

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[Rebecca]: is what the bees pollinated at that

time and brought back to the hive when we collected

 

343

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[Rebecca]: it. So our cream clover is a beautiful,

creamy, textured honey. It’s a honey that we

 

344

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[Rebecca]: cream. So one thing to say about

that is people always ask me, Why do you add

 

345

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[Rebecca]: cream to your honey? We do not add

cream to our honey. Essentially, it’s a process,

 

346

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[Rebecca]: and it’s basically over a period

of four to six days. We will stir the vetch

 

347

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[Rebecca]: slowly to tank, and add the cream

process, is a crystallization the whole way

 

348

00:20:45,186 –> 00:20:45,511

[Lori Taylor]: Okay,

 

349

00:20:45,224 –> 00:20:46,165

[Rebecca]: through. So honey

 

350

00:20:45,938 –> 00:20:46,101

[Lori Taylor]: yeah.

 

351

00:20:46,205 –> 00:20:50,809

[Rebecca]: naturally crystallized. It’s a natural

process, but we will accelerate that process

 

352

00:20:50,849 –> 00:20:54,392

[Rebecca]: by stirring it through for a period

of time, and it ends up with this beautiful

 

353

00:20:54,733 –> 00:20:55,573

[Rebecca]: creamy texture.

 

354

00:20:55,958 –> 00:20:56,203

[Lori Taylor]: Right.

 

355

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[Rebecca]: And then we’ve got our native flour

which I’ve spoken about as well. Beautiful

 

356

00:21:00,179 –> 00:21:06,682

[Rebecca]: multi-flour honey. Our honeydew is

what I love this honey. It’s basically a foodie

 

357

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[Rebecca]: honey. It’s the honey which I use

probably the most in my kitchen.

 

358

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[Lori Taylor]: Yeah.

 

359

00:21:10,663 –> 00:21:14,785

[Rebecca]: I cannot do a cheese ball without

  1. It enhances the flavors of other products.

 

360

00:21:15,685 –> 00:21:18,687

[Rebecca]: I don’t think my children have had

carrots without honeydew drizzled over the

 

361

00:21:18,727 –> 00:21:19,167

[Rebecca]: top of it

 

362

00:21:19,262 –> 00:21:19,909

[Lori Taylor]: Ah,

 

363

00:21:19,707 –> 00:21:20,507

[Rebecca]: in years. It’s an

 

364

00:21:20,454 –> 00:21:20,717

[Lori Taylor]: yeah.

 

365

00:21:20,607 –> 00:21:25,689

[Rebecca]: incredible honey. Marinades, dressings,

cheese platters. It’s absolutely, it’s a beautiful

 

366

00:21:25,709 –> 00:21:25,909

[Rebecca]: honey.

 

367

00:21:26,646 –> 00:21:32,507

[Lori Taylor]: I love to hear that. What a great

idea, too, and a great vehicle or strategy

 

368

00:21:32,587 –> 00:21:35,888

[Lori Taylor]: to get children to eat more fresh

produce.

 

369

00:21:36,583 –> 00:21:37,195

[Rebecca]: Absolutely.

 

370

00:21:36,788 –> 00:21:43,370

[Lori Taylor]: I love that. So as it relates

to the theme of the mini series that you’re

 

371

00:21:43,390 –> 00:21:43,690

[Lori Taylor]: part of

 

372

00:21:43,682 –> 00:21:45,319

[Rebecca]: Mm-hmm.

 

373

00:21:43,710 –> 00:21:44,691

[Lori Taylor]: here, superfoods,

 

374

00:21:45,339 –> 00:21:45,461

[Rebecca]: Yep.

 

375

00:21:45,671 –> 00:21:50,913

[Lori Taylor]: do you, through your professional

background and all that you know about honey,

 

376

00:21:51,013 –> 00:21:54,033

[Lori Taylor]: do you view all honey as a superfood?

 

377

00:21:56,306 –> 00:22:01,367

[Rebecca]: Yes, I think all honey has got health

attributes which are better than… So honey

 

378

00:22:01,387 –> 00:22:05,808

[Rebecca]: for me sits in the sweetener category.

So it is the best sweetener in that category.

 

379

00:22:05,888 –> 00:22:06,028

[Rebecca]: So

 

380

00:22:06,210 –> 00:22:06,399

[Lori Taylor]: Sure.

 

381

00:22:06,248 –> 00:22:11,310

[Rebecca]: I see honey as a superfood and certainly

manuka being the next level of that superfood.

 

382

00:22:11,350 –> 00:22:11,390

[Rebecca]: So,

 

383

00:22:11,395 –> 00:22:11,626

[Lori Taylor]: Sure.

 

384

00:22:11,410 –> 00:22:16,211

[Rebecca]: you know, for me I use hardly any

sugar at all in my house. I wouldn’t say it’s

 

385

00:22:16,291 –> 00:22:19,472

[Rebecca]: evil, you know, it’s got its place,

but certainly it’s a product which has been,

 

386

00:22:19,812 –> 00:22:24,594

[Rebecca]: you know, bleached and further processed.

Where I can, I would rather use… the most

 

387

00:22:24,634 –> 00:22:28,298

[Rebecca]: natural version of that. And that’s

where honey does that job beautifully.

 

388

00:22:28,737 –> 00:22:28,947

[Lori Taylor]: Yeah.

 

389

00:22:28,819 –> 00:22:33,684

[Rebecca]: I reach for the manuka for the health

and wellness properties. So I would say that

 

390

00:22:33,724 –> 00:22:39,591

[Rebecca]: the floral honeys are great for your

daily food, but certainly manuka is health

 

391

00:22:39,611 –> 00:22:43,676

[Rebecca]: and wellness. We talk about it being

tasting a world of good. It’s a natural goodness

 

392

00:22:43,796 –> 00:22:45,057

[Rebecca]: of honey.

 

393

00:22:45,586 –> 00:22:49,408

[Lori Taylor]: I love that. All right, well

let’s dive into some of these superfood claims.

 

394

00:22:49,608 –> 00:22:50,088

[Lori Taylor]: So I know

 

395

00:22:50,038 –> 00:22:51,771

[Rebecca]: Hmm.

 

396

00:22:50,128 –> 00:22:51,989

[Lori Taylor]: I’m not gonna press you on the

science. We’ve

 

397

00:22:51,851 –> 00:22:52,133

[Rebecca]: Hahaha.

 

398

00:22:52,029 –> 00:22:59,553

[Lori Taylor]: already cleared that. You’re

not in the business of research and there’s

 

399

00:22:59,573 –> 00:23:04,336

[Lori Taylor]: nothing, there’s no part of your

job that would put you in a position to make

 

400

00:23:04,376 –> 00:23:08,418

[Lori Taylor]: health claims, but there is research

out there. And

 

401

00:23:08,042 –> 00:23:08,306

[Rebecca]: Absolutely.

 

402

00:23:09,158 –> 00:23:12,981

[Lori Taylor]: there are certainly plenty of

anecdotal stories that are out there. People

 

403

00:23:13,021 –> 00:23:18,496

[Lori Taylor]: saying like, I use… Manuka

Honey when I felt like I had a cough coming

 

404

00:23:18,597 –> 00:23:24,842

[Lori Taylor]: on and overnight I woke up feeling

A-okay the next day. Countless stories like

 

405

00:23:24,882 –> 00:23:25,542

[Lori Taylor]: that. These are in

 

406

00:23:25,503 –> 00:23:25,671

[Rebecca]: Yeah.

 

407

00:23:25,582 –> 00:23:30,066

[Lori Taylor]: the form of testimonials, both

on your website as well as other online resources.

 

408

00:23:30,126 –> 00:23:37,172

[Lori Taylor]: So in doing our research, we

essentially found five different overarching

 

409

00:23:37,212 –> 00:23:43,837

[Lori Taylor]: things that people tend to agree

  1. The research tends to support that Manuka

 

410

00:23:43,877 –> 00:23:52,474

[Lori Taylor]: Honey is a phenomenal superfood

to support natural wound care, digestive health,

 

411

00:23:53,155 –> 00:23:57,877

[Lori Taylor]: skincare, colds, and sore throats.

So those were the five things that were like,

 

412

00:23:57,930 –> 00:23:58,196

[Rebecca]: Mm-hmm.

 

413

00:23:58,138 –> 00:24:03,261

[Lori Taylor]: they came through resounding,

you know, all sorts of testimonials. So anything

 

414

00:24:03,281 –> 00:24:04,401

[Lori Taylor]: you’d like to elaborate on those.

 

415

00:24:05,198 –> 00:24:08,861

[Rebecca]: Certainly. Well, natural wound care,

you’ll find that there’s a lot of hospitals

 

416

00:24:08,881 –> 00:24:14,246

[Rebecca]: that are now using medical-grade

manuka in burn units. So

 

417

00:24:14,187 –> 00:24:14,597

[Lori Taylor]: Really?

 

418

00:24:14,366 –> 00:24:18,710

[Rebecca]: it has definitely got that. And I

would direct you, your listeners, to the UMF

 

419

00:24:18,730 –> 00:24:22,993

[Rebecca]: website. They’ve got a whole other

research loaded on that website. It says umf.co.nz,

 

420

00:24:24,715 –> 00:24:27,357

[Rebecca]: and there’s a whole other research.

But certainly when it comes to wound care,

 

421

00:24:27,778 –> 00:24:31,659

[Rebecca]: I met a doctor for example when I

was at Expo West who said that in their burns

 

422

00:24:31,739 –> 00:24:36,780

[Rebecca]: unit they use Manuka honey. There

are Manuka honey wound gels available and bandages

 

423

00:24:36,820 –> 00:24:41,101

[Rebecca]: and gauzes and things like that.

So certainly when it comes to wound, you think

 

424

00:24:41,141 –> 00:24:46,182

[Rebecca]: of their properties, antibacterial,

antimicrobial, it’s incredible for that and

 

425

00:24:46,242 –> 00:24:52,844

[Rebecca]: also for healing scars. So I’ve had

a lot of people talk to me about that. So yes,

 

426

00:24:52,984 –> 00:24:56,165

[Rebecca]: certainly when it comes to wound

care, but even honey you think as a child,

 

427

00:24:56,185 –> 00:24:59,927

[Rebecca]: you know, I know for how to burn.

my mum would put honey on it. Manuka is just

 

428

00:24:59,988 –> 00:25:03,201

[Rebecca]: the next level of that method.

 

429

00:25:03,918 –> 00:25:08,180

[Lori Taylor]: I love that. And the website

for folks that want to read the research, it’s

 

430

00:25:08,521 –> 00:25:16,646

[Lori Taylor]: umf.org.nz. So, and I’m on it

right now, and there is a ton of information.

 

431

00:25:16,666 –> 00:25:20,889

[Lori Taylor]: I’m glad you brought that up,

Rebecca. So for anyone who wants to view all

 

432

00:25:20,909 –> 00:25:26,253

[Lori Taylor]: the research, we are talking

pages and pages available. And these are research

 

433

00:25:26,273 –> 00:25:30,355

[Lori Taylor]: studies that have been conducted

all around the world, not just out of the country

 

434

00:25:30,396 –> 00:25:31,096

[Lori Taylor]: of New Zealand,

 

435

00:25:31,065 –> 00:25:31,351

[Rebecca]: Absolutely.

 

436

00:25:31,556 –> 00:25:36,431

[Lori Taylor]: because you could, one could

say that would be a bias, you know, if it was

 

437

00:25:36,511 –> 00:25:36,751

[Lori Taylor]: just

 

438

00:25:36,664 –> 00:25:37,030

[Rebecca]: I’m sorry.

 

439

00:25:37,111 –> 00:25:41,932

[Lori Taylor]: a research coming out of New

Zealand to promote this very protected, proud

 

440

00:25:42,012 –> 00:25:47,114

[Lori Taylor]: agricultural product of New Zealand.

So there is research folks from Japan, Germany,

 

441

00:25:47,274 –> 00:25:55,277

[Lori Taylor]: England, and more available on

that UMF website, umf.org.nz. So Rebecca, I

 

442

00:25:55,297 –> 00:25:59,699

[Lori Taylor]: have a story for you. You’re

going to love this story. My son Joe, who is

 

443

00:25:59,859 –> 00:26:03,282

[Lori Taylor]: getting ready to celebrate his

16th birthday, over the summer he had his wisdom

 

444

00:26:03,302 –> 00:26:08,325

[Lori Taylor]: teeth removed. Pretty big surgery

for a teenage, you know, teenagers or anyone

 

445

00:26:08,385 –> 00:26:12,188

[Lori Taylor]: to get the teeth removed and

you’ve got these big

 

446

00:26:11,861 –> 00:26:12,247

[Rebecca]: Absolutely.

 

447

00:26:13,108 –> 00:26:17,291

[Lori Taylor]: incision holes and there’s a

huge risk for dry sockets and you know, he

 

448

00:26:17,311 –> 00:26:21,894

[Lori Taylor]: was really hoping to only be

down and out for just a few days. And he had

 

449

00:26:22,174 –> 00:26:28,958

[Lori Taylor]: one spot in one of the extraction

sites. The wound just wasn’t healing as quickly

 

450

00:26:29,519 –> 00:26:33,560

[Lori Taylor]: as the others. At this point,

he was beyond the soft food. So he’s on to

 

451

00:26:33,660 –> 00:26:38,723

[Lori Taylor]: eating like, you know, semi-solid

or solid foods. And I think one of the reasons

 

452

00:26:38,763 –> 00:26:44,045

[Lori Taylor]: it was slow to heal, there was

some food that got lodged in the incision thing.

 

453

00:26:44,085 –> 00:26:48,907

[Lori Taylor]: And so we like dislodged it with

the syringe thing that the surgeon provided

 

454

00:26:48,967 –> 00:26:53,189

[Lori Taylor]: after the surgery. So we like

used the water syringe and got the food dislodged.

 

455

00:26:54,454 –> 00:26:58,975

[Lori Taylor]: but he was so kind of uncomfortable.

And so I was like, what else can I do? You

 

456

00:26:58,995 –> 00:27:03,136

[Lori Taylor]: know, at this point he’s, I,

you know, he made the choice and we made the

 

457

00:27:03,176 –> 00:27:07,477

[Lori Taylor]: choice. We didn’t want him on

pain pills for multiple days. So he did take

 

458

00:27:07,497 –> 00:27:11,599

[Lori Taylor]: those for like one or two days

tops and then got off the pain pills, was doing

 

459

00:27:11,659 –> 00:27:22,354

[Lori Taylor]: just the, just some like Advil,

ibuprofen. But when he was, had that one, spot,

 

460

00:27:22,434 –> 00:27:25,535

[Lori Taylor]: he was like, what? You know,

I was really hoping to heal it up quicker.

 

461

00:27:25,775 –> 00:27:29,577

[Lori Taylor]: And it was very far behind the

other source. So I said, well, let’s put Manuka

 

462

00:27:29,597 –> 00:27:35,620

[Lori Taylor]: Honey on it tonight before bed

and see what happens. And so we put it on all

 

463

00:27:35,660 –> 00:27:41,182

[Lori Taylor]: four of the incision sites. But

when he woke up, I am not kidding you, it was

 

464

00:27:41,462 –> 00:27:48,305

[Lori Taylor]: almost closed. He made so much

progress just overnight. And we were using

 

465

00:27:48,505 –> 00:27:54,197

[Lori Taylor]: the. the highest level that the

Taylor Pass has. So it’s the UMF 15

 

466

00:27:53,735 –> 00:27:54,119

[Rebecca]: of things.

 

467

00:27:55,177 –> 00:28:00,301

[Lori Taylor]: plus is what we had in house.

So that’s what I was using. And he was so excited

 

468

00:28:00,341 –> 00:28:04,343

[Lori Taylor]: about it. I mean, and so he,

I’ve got my teenage son’s a big believer in

 

469

00:28:04,383 –> 00:28:09,366

[Lori Taylor]: this now too. But, and that became

part of our regimen and he

 

470

00:28:09,366 –> 00:28:09,614

[Rebecca]: Hmm.

 

471

00:28:09,406 –> 00:28:15,378

[Lori Taylor]: healed up beautifully. He had

absolutely no issues whatsoever. And I was

 

472

00:28:15,438 –> 00:28:18,460

[Lori Taylor]: waiting to tell you the story

until I had you on the podcast. Cause I’m like,

 

473

00:28:18,500 –> 00:28:20,062

[Lori Taylor]: Rebecca’s gonna love this. And

 

474

00:28:20,501 –> 00:28:20,642

[Rebecca]: I

 

475

00:28:20,602 –> 00:28:20,842

[Lori Taylor]: it is

 

476

00:28:20,762 –> 00:28:21,064

[Rebecca]: do.

 

477

00:28:20,982 –> 00:28:28,227

[Lori Taylor]: my recent experience with Manuka

honey as a super food. It definitely has that

 

478

00:28:28,267 –> 00:28:30,949

[Lori Taylor]: healing property. We just used

it in my house a couple of weeks ago.

 

479

00:28:32,206 –> 00:28:35,748

[Rebecca]: No, look, I absolutely love it. And,

you know, your kind of stories, I hear it all

 

480

00:28:35,768 –> 00:28:36,468

[Rebecca]: the time. You know, I

 

481

00:28:36,450 –> 00:28:36,681

[Lori Taylor]: Yeah.

 

482

00:28:36,528 –> 00:28:40,170

[Rebecca]: did a whole series of road show and

educational road show just recently when I

 

483

00:28:40,190 –> 00:28:44,872

[Rebecca]: was in the US and stories I hear,

they’re just, it’s just fantastic. You know,

 

484

00:28:44,892 –> 00:28:44,993

[Rebecca]: it

 

485

00:28:45,056 –> 00:28:45,324

[Lori Taylor]: Yeah.

 

486

00:28:45,073 –> 00:28:48,254

[Rebecca]: certainly is that worth now. And,

you know, I had one lady tell me that, you

 

487

00:28:48,274 –> 00:28:53,177

[Rebecca]: know, she deals with her daughter’s

acne scars through using Manuka. And because,

 

488

00:28:53,217 –> 00:28:56,058

[Rebecca]: you know, her daughter only wants

natural products. So, you know, it’s a way

 

489

00:28:56,078 –> 00:29:00,101

[Rebecca]: of bringing natural products without

all the extra chemicals and all, and still

 

490

00:29:00,141 –> 00:29:03,091

[Rebecca]: getting that wellness. boost that

 

491

00:29:03,102 –> 00:29:04,623

[Lori Taylor]: Yeah,

 

492

00:29:03,152 –> 00:29:04,895

[Rebecca]: you need. That’s fantastic. I’m delighted.

 

493

00:29:04,723 –> 00:29:08,946

[Lori Taylor]: yeah, I know, I love that. I

knew you’d love the story. Well, okay, so

 

494

00:29:08,994 –> 00:29:09,343

[Rebecca]: I’m sorry.

 

495

00:29:10,127 –> 00:29:14,390

[Lori Taylor]: the opportunities are endless

in terms of how you can apply Manuka honey

 

496

00:29:14,450 –> 00:29:18,934

[Lori Taylor]: as part of your daily wellness

routine or if you’re in a situation like what

 

497

00:29:18,974 –> 00:29:22,756

[Lori Taylor]: we recently had here in my home,

you can use it for acute care purposes as well.

 

498

00:29:23,997 –> 00:29:28,281

[Lori Taylor]: But let’s talk about the farm

because y’all recently went through B Corp

 

499

00:29:28,301 –> 00:29:29,914

[Lori Taylor]: certification. There are

 

500

00:29:29,898 –> 00:29:30,103

[Rebecca]: Yes.

 

501

00:29:29,954 –> 00:29:34,636

[Lori Taylor]: some beautiful testimonials on

your website as it relates to your sustainability

 

502

00:29:34,676 –> 00:29:41,220

[Lori Taylor]: practices, other certifications

that you have received beyond B Corp. But let’s

 

503

00:29:41,260 –> 00:29:43,001

[Lori Taylor]: talk about that. And also for

folks

 

504

00:29:43,015 –> 00:29:43,077

[Rebecca]: and

 

505

00:29:43,021 –> 00:29:43,161

[Lori Taylor]: that

 

506

00:29:43,098 –> 00:29:43,181

[Rebecca]: then

 

507

00:29:43,201 –> 00:29:43,381

[Lori Taylor]: aren’t

 

508

00:29:43,202 –> 00:29:43,264

[Rebecca]: you

 

509

00:29:43,421 –> 00:29:51,105

[Lori Taylor]: aware, that when it comes to

bee farming or beekeeping, I think the right

 

510

00:29:51,165 –> 00:29:54,627

[Lori Taylor]: agricultural term, Rebecca, correct

me if I’m wrong, but I think the right term

 

511

00:29:54,667 –> 00:29:56,228

[Lori Taylor]: is apiary.

 

512

00:29:56,466 –> 00:29:57,426

[Rebecca]: apiary, that’s right.

 

513

00:29:57,429 –> 00:29:57,889

[Lori Taylor]: Apary,

 

514

00:29:57,486 –> 00:29:58,227

[Rebecca]: So

 

515

00:29:58,249 –> 00:29:58,469

[Lori Taylor]: okay.

 

516

00:29:59,728 –> 00:30:03,390

[Rebecca]: we refer to our farms as you call

them as the apiary. So

 

517

00:30:03,316 –> 00:30:03,501

[Lori Taylor]: Okay.

 

518

00:30:03,450 –> 00:30:07,813

[Rebecca]: we’ve actually got two in New Zealand.

We’ve got so New Zealand is two islands, North

 

519

00:30:07,933 –> 00:30:12,076

[Rebecca]: Island, South Island, and our pives

are all in the South Island. So in the top

 

520

00:30:12,116 –> 00:30:16,319

[Rebecca]: of the South Island and in an area

called Marlborough. and then in Wanaka, which

 

521

00:30:16,359 –> 00:30:20,502

[Rebecca]: is just outside Queenstown, in the

middle part of the South Island. And the reason

 

522

00:30:20,543 –> 00:30:23,986

[Rebecca]: we do that is because, you know,

we are an export company and, you know, we

 

523

00:30:24,026 –> 00:30:28,490

[Rebecca]: need to make sure that we produce

enough honey to support all our export markets.

 

524

00:30:28,930 –> 00:30:32,613

[Rebecca]: And Manuka only flowers for four

to six weeks every year.

 

525

00:30:32,919 –> 00:30:33,186

[Lori Taylor]: Wow.

 

526

00:30:33,014 –> 00:30:37,690

[Rebecca]: So if there was a huge storm that

came through and blew off the flowers, we wouldn’t

 

527

00:30:37,730 –> 00:30:41,273

[Rebecca]: be able to produce enough manuka

that season to support our markets. So we’ve

 

528

00:30:41,353 –> 00:30:45,456

[Rebecca]: actually got two sites, and that

just means that geographically we are protected

 

529

00:30:45,616 –> 00:30:46,277

[Rebecca]: in doing that.

 

530

00:30:46,562 –> 00:30:46,766

[Lori Taylor]: sure.

 

531

00:30:46,637 –> 00:30:50,821

[Rebecca]: But it’s, oh look, manuka is, I know

I’ve touched on this earlier, people often

 

532

00:30:50,841 –> 00:30:54,724

[Rebecca]: say to me, why is it so expensive?

And there’s many factors, one of which is,

 

533

00:30:54,744 –> 00:30:58,087

[Rebecca]: it only produces once a year for

that four to six weeks,

 

534

00:30:58,070 –> 00:30:58,704

[Lori Taylor]: Four weeks,

 

535

00:30:58,487 –> 00:30:59,648

[Rebecca]: and the compliance,

 

536

00:30:58,827 –> 00:30:59,031

[Lori Taylor]: yeah.

 

537

00:30:59,928 –> 00:31:05,693

[Rebecca]: yeah, and then the compliance, the

testing that we regimented, we have to go through

 

538

00:31:06,306 –> 00:31:13,550

[Rebecca]: produce and then export under a UMF

MPI compliant label, our Manuka, the very best

 

539

00:31:13,590 –> 00:31:18,493

[Rebecca]: of Manuka, is also very expensive.

But the other thing is Manuka itself is often

 

540

00:31:18,533 –> 00:31:23,816

[Rebecca]: found in very, very remote locations.

So, you know, to get there, it’s not as straightforward.

 

541

00:31:23,917 –> 00:31:27,439

[Rebecca]: So it’s not as though you can have

it in a farm on a paddock just off the side

 

542

00:31:27,479 –> 00:31:31,641

[Rebecca]: of your main building. Often our

teams are traveling hours to get to our sites.

 

543

00:31:32,322 –> 00:31:36,687

[Lori Taylor]: I love that. Well, and I also

think something we didn’t call out, I don’t

 

544

00:31:36,727 –> 00:31:42,333

[Lori Taylor]: think we distinctly called it

out, but it is expensive, but it doesn’t expire.

 

545

00:31:43,842 –> 00:31:48,525

[Rebecca]: Correct. So essentially honey lasts

forever. I mean, we found honey at the tomb

 

546

00:31:48,585 –> 00:31:53,268

[Rebecca]: of pharaohs and it was still edible.

So it lasts forever. But, so I would say that

 

547

00:31:53,288 –> 00:31:56,630

[Rebecca]: for all our florals as well, they

will last for a long, long time,

 

548

00:31:56,671 –> 00:31:56,875

[Lori Taylor]: Yeah.

 

549

00:31:56,870 –> 00:32:01,574

[Rebecca]: but there are regulations around

labeling. So we do have to put a shelf life

 

550

00:32:01,714 –> 00:32:07,498

[Rebecca]: on them for food products. But when

it comes to manuka, the potency measure will

 

551

00:32:07,538 –> 00:32:12,701

[Rebecca]: go up and then dip. So we pack, and

that’s another thing about UMF. When you buy

 

552

00:32:12,841 –> 00:32:17,455

[Rebecca]: UMF, product, you are guaranteed

it on the last day of your shelf life. So we

 

553

00:32:17,495 –> 00:32:22,501

[Rebecca]: pack ours to a four year shelf life.

On that last day, you still have that measure

 

554

00:32:22,862 –> 00:32:25,545

[Rebecca]: of potency, which is declared on

the front of the jar.

 

555

00:32:25,810 –> 00:32:26,092

[Lori Taylor]: Okay.

 

556

00:32:25,966 –> 00:32:27,307

[Rebecca]: So that is really important.

 

557

00:32:27,381 –> 00:32:27,945

[Lori Taylor]: That’s really

 

558

00:32:27,848 –> 00:32:27,968

[Rebecca]: But

 

559

00:32:27,986 –> 00:32:28,389

[Lori Taylor]: important.

 

560

00:32:28,008 –> 00:32:30,571

[Rebecca]: yeah, so UMF does not expire, but

 

561

00:32:30,478 –> 00:32:32,484

[Lori Taylor]: Mm-hmm.

 

562

00:32:30,592 –> 00:32:32,093

[Rebecca]: the potency measure will drop off.

 

563

00:32:32,524 –> 00:32:35,835

[Lori Taylor]: Got it, okay. Yeah, I’m so glad

we talked about that because that’s really

 

564

00:32:35,875 –> 00:32:36,317

[Lori Taylor]: important.

 

565

00:32:37,112 –> 00:32:41,543

[Rebecca]: Absolutely. So there’s a lot of jobs

with just, you know, MGO label or things like

 

566

00:32:41,483 –> 00:32:41,667

[Lori Taylor]: Yeah.

 

567

00:32:41,563 –> 00:32:45,352

[Rebecca]: that. That is at the time of flicking.

You’re not guaranteed to have that on the last

 

568

00:32:45,392 –> 00:32:45,993

[Rebecca]: day of shelf life.

 

569

00:32:46,406 –> 00:32:52,591

[Lori Taylor]: Interesting. Okay. So obviously

B Corp Journey, we are also B Corp at the Produce

 

570

00:32:52,611 –> 00:32:54,192

[Lori Taylor]: Moms. I remember when we first

met,

 

571

00:32:54,090 –> 00:32:54,271

[Rebecca]: That’s

 

572

00:32:54,212 –> 00:32:54,272

[Lori Taylor]: you

 

573

00:32:54,332 –> 00:32:54,594

[Rebecca]: right.

 

574

00:32:54,393 –> 00:33:00,998

[Lori Taylor]: were just anticipating the certification.

It was so close. It’s a tough process, but

 

575

00:33:01,038 –> 00:33:04,822

[Lori Taylor]: it’s meant to be a tough process.

It’s meant to be something that’s reserved

 

576

00:33:04,842 –> 00:33:10,442

[Lori Taylor]: for folks that are, you know,

walking the talk, so to say. Um, anything you’d

 

577

00:33:10,462 –> 00:33:14,524

[Lori Taylor]: like to share about your B Corp

certification or any of the other distinctions

 

578

00:33:14,544 –> 00:33:16,585

[Lori Taylor]: and awards you want to call it.

I know that there’s some from the

 

579

00:33:16,593 –> 00:33:16,655

[Rebecca]: No,

 

580

00:33:16,605 –> 00:33:17,065

[Lori Taylor]: culinary

 

581

00:33:16,676 –> 00:33:16,778

[Rebecca]: no.

 

582

00:33:17,145 –> 00:33:21,147

[Lori Taylor]: arts, for instance, that are

based on the flavor. Uh, let’s, let’s help

 

583

00:33:21,187 –> 00:33:24,969

[Lori Taylor]: people understand how there’s,

you know, similar to how you’re saying we have

 

584

00:33:25,069 –> 00:33:27,490

[Lori Taylor]: all of our honeys and then we

have Manuka honey. Well, it’s kind of like

 

585

00:33:27,510 –> 00:33:31,252

[Lori Taylor]: we have all these Manuka honeys

and then we have Taylor pass honey. Let’s talk

 

586

00:33:31,272 –> 00:33:33,713

[Lori Taylor]: about why as a brand you all

lead.

 

587

00:33:34,642 –> 00:33:38,843

[Rebecca]: Absolutely. Well, first of all, we’re

vertically integrated. So we are the beekeeper.

 

588

00:33:38,561 –> 00:33:38,729

[Lori Taylor]: Yeah.

 

589

00:33:39,223 –> 00:33:43,844

[Rebecca]: So, you know, we manage the entire

process from the hive through to the table.

 

590

00:33:43,904 –> 00:33:48,685

[Rebecca]: And that’s really important because

a lot of Manuka honey is bought in bulk and

 

591

00:33:48,785 –> 00:33:52,446

[Rebecca]: packed, put on label and sent to

market. Whereas with us, when you buy from

 

592

00:33:52,506 –> 00:33:56,348

[Rebecca]: Taylor Pass Honey, you buy from the

beekeeper. And I often say that, you know,

 

593

00:33:56,388 –> 00:34:00,889

[Rebecca]: beekeeping is actually an art. You

know, I go out of our beekeepers and I’m honestly

 

594

00:34:00,909 –> 00:34:02,749

[Rebecca]: in awe of them. You know, they will

talk about the

 

595

00:34:02,624 –> 00:34:02,750

[Lori Taylor]: Yeah.

 

596

00:34:02,809 –> 00:34:07,037

[Rebecca]: fact that They know when something

is going to flower, they’re watching the environment,

 

597

00:34:07,057 –> 00:34:12,382

[Rebecca]: they’re so in tune and in sync with

nature. It is quite incredible. But I think

 

598

00:34:12,463 –> 00:34:17,568

[Rebecca]: that is what makes our honey so special.

They know when to take the boxes off. They

 

599

00:34:17,628 –> 00:34:21,331

[Rebecca]: know when to collect the honey. And

I think that is really, really important. And

 

600

00:34:21,351 –> 00:34:25,275

[Rebecca]: then we’ve got a state of the art

facility when it comes to our packing. So we

 

601

00:34:25,376 –> 00:34:29,802

[Rebecca]: really do not cut corners. And that

is why, you know, when we started looking at

 

602

00:34:30,103 –> 00:34:35,145

[Rebecca]: what was the next thing, sustainability

is something that is at the core of everything

 

603

00:34:35,165 –> 00:34:39,546

[Rebecca]: we do from beekeeping, especially,

but the whole way through to business. So when

 

604

00:34:39,586 –> 00:34:42,988

[Rebecca]: we started looking into BeeCorp,

it just made sense. But to your

 

605

00:34:42,954 –> 00:34:43,197

[Lori Taylor]: Right.

 

606

00:34:43,048 –> 00:34:48,750

[Rebecca]: point, it’s not easy. It does take

a while and it needs to, because that’s how

 

607

00:34:48,770 –> 00:34:52,532

[Rebecca]: you differentiate, you know, from

brands that are not necessarily doing things.

 

608

00:34:54,072 –> 00:34:56,733

[Rebecca]: Not I wouldn’t say in the right way,

but it’s the right way for them. But for us.

 

609

00:34:57,146 –> 00:34:59,287

[Rebecca]: It was all about doing the right

thing long

 

610

00:34:59,255 –> 00:34:59,423

[Lori Taylor]: Yep.

 

611

00:34:59,327 –> 00:35:04,872

[Rebecca]: term. And as you know, the pillars

of B Corp, it’s all about business for good

 

612

00:35:05,052 –> 00:35:06,913

[Rebecca]: and it’s about doing better for the

future.

 

613

00:35:07,486 –> 00:35:12,491

[Lori Taylor]: Yeah, I love that. Well, Rebecca,

this has just been one of the most amazing

 

614

00:35:12,551 –> 00:35:18,297

[Lori Taylor]: discussions I’ve learned so much.

And I’m always, every time that you and I have

 

615

00:35:18,317 –> 00:35:22,521

[Lori Taylor]: a chance to connect, I’m always

inspired. So thank you for your time and for

 

616

00:35:22,561 –> 00:35:28,947

[Lori Taylor]: being part of this series. It

is not easy, folks, to find a viable time to

 

617

00:35:28,988 –> 00:35:35,284

[Lori Taylor]: record an episode when One microphone

is located in New Zealand and the other one

 

618

00:35:35,344 –> 00:35:40,247

[Lori Taylor]: is located in Indianapolis, Indiana.

We had a heck of a time finding a feasible

 

619

00:35:40,287 –> 00:35:44,269

[Lori Taylor]: time that worked for us both.

So I thank you for your patience with the scheduling

 

620

00:35:44,289 –> 00:35:48,692

[Lori Taylor]: for today’s episode and your

willingness to connect at this time of day

 

621

00:35:48,712 –> 00:35:53,675

[Lori Taylor]: for you. But it’s really been

a pleasure having you on. And I wanna remind

 

622

00:35:53,715 –> 00:35:58,642

[Lori Taylor]: folks, you can visit TaylorPassHoney.com

to learn more. And Rebecca, we’re going to

 

623

00:35:58,682 –> 00:36:03,165

[Lori Taylor]: have to have you all back onto

the show or do some more work together to tell

 

624

00:36:03,205 –> 00:36:05,827

[Lori Taylor]: the story of the beekeeping and

the fact that

 

625

00:36:05,876 –> 00:36:05,981

[Rebecca]: No.

 

626

00:36:05,907 –> 00:36:12,011

[Lori Taylor]: you guys are that vertically

integrated company. Tell that agricultural

 

627

00:36:12,091 –> 00:36:13,592

[Lori Taylor]: story of beekeeping

 

628

00:36:13,140 –> 00:36:13,181

[Rebecca]: Um.

 

629

00:36:14,192 –> 00:36:19,175

[Lori Taylor]: and beekeeping for honey, as

opposed to beekeeping for pollination, the

 

630

00:36:19,215 –> 00:36:24,146

[Lori Taylor]: differentiator and that. I learned

a lot today. Thank you for being part of this.

 

631

00:36:24,186 –> 00:36:27,488

[Lori Taylor]: Thank you for producing one of

my favorite products that I love to have

 

632

00:36:27,413 –> 00:36:27,455

[Rebecca]: Oh.

 

633

00:36:27,568 –> 00:36:32,390

[Lori Taylor]: in my home. I’m so glad that

I found your brand. I’m so glad that you and

 

634

00:36:32,470 –> 00:36:36,852

[Lori Taylor]: I met. And thanks again for being

part of this. You get the closing remarks and

 

635

00:36:37,832 –> 00:36:40,293

[Lori Taylor]: anything that you’d like to say

as we sign off today’s show.

 

636

00:36:41,654 –> 00:36:45,054

[Rebecca]: Thank you, Laura. It’s been my pleasure.

And look, I would love to do this again with

 

637

00:36:45,094 –> 00:36:49,196

[Rebecca]: you. I feel I’ve probably put a lot

of information to a small period of time. I

 

638

00:36:49,236 –> 00:36:53,457

[Rebecca]: could talk about this for hours.

It’s just an incredible product. And, you know,

 

639

00:36:53,477 –> 00:36:56,998

[Rebecca]: I really believe in our brand. So

thank you for the opportunity. And for anyone

 

640

00:36:57,178 –> 00:37:00,719

[Rebecca]: who’s got any questions, feels free

to reach out to me directly. I’m always here.

 

641

00:37:00,759 –> 00:37:05,060

[Rebecca]: I mean, very much the educational

piece of this is very much a mission for me.

 

642

00:37:05,800 –> 00:37:09,941

[Rebecca]: And you’ll find us on our website.

We’ve got a, you know, a store locator on there

 

643

00:37:09,961 –> 00:37:13,237

[Rebecca]: if you want to find your local store.

And yeah, I look forward to coming back and

 

644

00:37:13,257 –> 00:37:14,881

[Rebecca]: Laurie, thank you again, it was a

pleasure.

 

645

00:37:15,470 –> 00:37:19,796

[Lori Taylor]: Thank you. All right, well that’s

a wrap. Let me stop the recording. Great job,

 

646

00:37:19,836 –> 00:37:20,257

[Lori Taylor]: Rebecca.

 

647

00:37:21,209 –> 00:37:21,695

[Rebecca]: Thank you.

 

About Lori

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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