Ask the Produce Expert: Why Blueberries are Perfect for Kids
Aug 19, 2015

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Today’s Expert: North Bay Produce
Welcome to the 8th edition of our featured series, titled āAsk the Produce Expert.āĀ In this series, we feature one of our partner growers, suppliersĀ or commodity boards, and ask them farming industry-related questions that will help us, as consumers, become more educated on the food that we purchase and eat on a daily basis.Ā If you have a question that you want answered by an industry expert ā itās as easy as tweeting at meĀ or postingĀ it on my Facebook page!Ā I am eager to work your questions into this series!

The product lineup for North Bay Produce includes blueberries, blackberries, apples, asparagus, mangoes, snow peas, raspberries, sugar snaps, pomegranates, figs, lemons, and citrus. The company was formed in 1991, and has grown to be one of the market leaders in each of their core commodities.
To learn more about North Bay Produce, visit their website, or follow them on Facebook, Twitter, and Instagram.
In this edition ofĀ Ask the Produce Expert, Joe Leduc will be our featured expert. Joe will share his knowledge and expertise framed around blueberry farming, and answer several recurring blueberry questions, such as their health benefits, what gives them their blue color, andĀ how to get children to eat more blueberries.

Joe Leduc is the 2nd generation Owner and Operator of Leduc Farms. Leduc Farms is a blueberry grower for North Bay Produce. The farm is located in Paw Paw, Michigan, and has been in the blueberry business for over 50 years. Joe and his wife, Chantal, operate the 400-acre farm on the principles of balancing family tradition and supporting their community. The majority of their production is sold commercially, but Leduc Farms also has a retail store that sells blueberry jams, jellies,Ā syrup, and honey, among other goods.
And now, let’s dive into the questions!
What gives blueberries their blue color?

What are some of the health benefits of blueberries?
They have many vitamins, including vitamin C, K and manganese, along with antioxidants and fiber. Blueberries are a very healthy fruit!
Do you find that blueberries are healthier than other fruits, including other berries?
Yes.Ā The darker the skin, the higher the concentration of antioxidants and cancer-fighting agents. That deep color is what you are looking for in a fruit. Blueberries have more health benefits than most fruits. All fruits are very healthy, but blueberries are at the top of the list.
What are some kid-friendly blueberry recipes you recommend? Does your family or grandchildren have any favorites?

Adding them to smoothies and protein drinks in the morning is a great practice as well, and will provide an added explosion of flavor. I like to take frozen blueberries, microwave them for a few seconds and add them to cereal in the winter. Of course there are other classic favorites as well, such as pancakes, muffins, and buckles. There are so many ways to eat blueberries. You can eat them fresh or straight out of the freezer too.
What should we look for as consumers when purchasing blueberries at the store?

How can parentsĀ encourage children to consume more blueberries?
The easiest way is to simply put blueberries in front of them, because kids usually love them. Start them young, and put a bowl of blueberries on the table instead of potato chips – they will eat them! My kids and grandchildren all love blueberries, but we made sure to introduce blueberries to them early. Most kids will love the taste of blueberries if you simply make them easily accessible in your home.
How long do blueberries stay fresh?
Blueberries will typically last about a week in your refrigerator. They can have up to two weeks shelf life, depending on the distribution chain leading them to your local grocery store. Ā If blueberries are quickly distributed to your local stores, it can extend the shelf life of your blueberries at home. However, a realistic timeline to expect is one week.
What is the best way to store blueberries?

What is the best way to freeze fresh blueberries?
You can eitherĀ freeze blueberries in their original packaging, or pour them into a plastic bag. Even a container with a plastic bag over them (the larger pack sizes) will do the trick. The bloom on the blueberries will keep them separated. Blueberries freeze very well and can be rinsed after taking them out of the freezer. Freezing your berries is a great way to extend their shelf life.
Well, that concludes the 8th edition of our Ask the Produce Expert series!
A big thank you to Joe Leduc for sharing his expertise on the wonderful world of blueberryĀ farming!
I learned so much⦠I cannot wait for our next Ask the Produce Expert blog!
#FreshProduce rules ā thank you for serving fruits & veggies to your family!!!
xoxo The Produce Mom
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