The Produce Moms Podcast Episode 18
Spittin’ Seeds with Jesse Wiggins, President of the Watermelon Promotion Board
“The Watermelon Board represents 1500 shippers and growers in the United States”
In this episode of The Produce Moms Podcast, Lori sits down to discuss one of America’s favorite fruits with Jesse Wiggins. Jesse is a fifth generation farmer and the President of the Watermelon Promotion Board. At 25 years of age, he is the youngest individual to ever hold this position and brings a fresh perspective to the market. Jesse and Lori discuss the importance of the Watermelon Promotion Board, and why it holds significance for growers, shippers, and also consumers.
“The biggest time for watermelons is in July. That’s when it’s the hottest, and it’s grown in every state.”
We now have access to watermelon 365 days a year! It is produce that can be grown in every state, and also imported, which gives the growing season its year-round boost. Jesse tackles the age-old question, “Is watermelon a fruit or a vegetable?” and gives some great facts about watermelon. Lori and Jesse share some delicious watermelon recipes, that you have probably never thought to try!
“Watermelons are 92% water. So, if you don’t like to drink water… cut up a watermelon, and you’re still getting a good source of hydration.”
The Watermelon Promotion Board’s website is full of great information, recipes and scientific facts that you’ll want to be sure to check out. You can find out more at watermelon.org.
Some Topics we talk about in this episode:
- Introduction // Jesse Wiggins – 1:16
- Why is This an Important Board? – 2:50
- Jesse’s Watermelon Heritage and Rise to Presidency – 5:35
- Watermelon 101 – 8:20
- Watermelon Recipe Ideas – 12:40
- Wrap-up – 19:45
How to get involved
- Join The Produce Moms Group on Facebook and continue the discussion every week! https://www.facebook.com/groups/316715662104709/
- Reach out to us – we’d love to hear more about where you’re at in life and business! Find out more at www.theproducemoms.com
The Produce Moms Podcast is live on iTunes, Google Play, Stitcher, and coming soon to Spotify. If you like what you are hearing on the podcast, reviews, subscriptions & ratings will help us keep this going! It would mean the world to hear your feedback, and we’d love for you to help us spread the word!DYK that in the U.S. we have access to watermelons 🍉 365 days a year? Learn more from #TheProduceMoms #Podcast episode 18 featuring @WatermelonBoard President, Jesse Wiggins! Click To Tweet