Episode 372: Ashley Finster
Dec 15, 2025
This post may contain affiliate links. Please read our disclosure policy.
Summary
In this episode of The Produce Moms Podcast, host Lori Taylor welcomes back Ashley Finster, Vice President of Marketing at Naturipe Farms. They discuss the evolution of Naturipe’s brand, the “Berries Bring It” campaign, and the company’s commitment to innovation, sustainability, and collaboration with growers and retailers. Ashley shares insights into Naturipe’s strategic initiatives, including new product innovations and the importance of storytelling in marketing.
Takeaways
- Naturipe is the second largest brand in produce, focusing on berries.
- The “Berries Bring It” campaign embodies boldness and innovation.
- Naturipe collaborates closely with growers and retailers.
- Ashley Finster emphasizes the importance of storytelling in marketing.
- Naturipe is committed to sustainability and regenerative agriculture.
- The company is introducing new product innovations, including snack bites.
- Naturipe’s marketing strategy includes both retailer and consumer campaigns.
- The brand aims to increase consumer awareness of produce differentiation.
- Naturipe’s approach is described as ‘tastefully braggadocious.’
- The company is focused on creating solutions for retailers and consumers.
Chapters:
- 00:00:00 Introduction and Welcome
- 00:03:00 Naturipe’s Brand Evolution
- 00:09:00 Berries Bring It Campaign
- 00:15:00 Sustainability and Innovation
- 00:21:00 Strategic Partnerships and Product Innovations
- 00:27:00 Closing Remarks and Future Outlook
Resources:
Website: Naturipe Farms | Fresh Berries from Family Farmers
Facebook: Naturipe Farms | Salinas CA | Facebook
Instagram: Naturipe Farms (@naturipe) • Instagram photos and videos
