Episode 364: Dr. Julia Harshman and Nichole Towell
Oct 15, 2025
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Summary:
In this episode of The Produce Moms Podcast, host Lori Taylor welcomes Dr. Julia Harshman and Nichole Towell from Duda Farm Fresh Foods to discuss the importance of quality in celery production. They explore the science behind Dandy Celery’s superior taste, the role of plant breeding in consumer trust, and the innovative practices that keep Duda at the forefront of agriculture. The conversation also touches on the company’s rich history, future product innovations, and creative ways to enjoy celery.
Takeaways:
- Duda Farm Fresh Foods has a century-long legacy in celery production.
- Dr. Julia Harshman leads the R&D and plant breeding efforts at Duda.
- Consumer preferences drive the breeding of celery for better taste and texture.
- Plant breeding is a natural process that enhances existing crops.
- Duda does not use genetically modified organisms in their breeding.
- The company evaluates thousands of celery varieties each year to ensure quality.
- Innovation in agriculture is essential to adapt to changing consumer trends.
- Colored celery varieties are in development to meet market demand.
- Dandy Celery is committed to providing a superior eating experience.
Chapters:
00:00 Introduction to The Produce Moms Podcast
01:42 Meet Dr. Julia Harshman: A Rising Star in Agriculture
04:52 The Science Behind Dandy Celery’s Superior Taste
10:45 Understanding Plant Breeding and Consumer Trust
15:03 Innovation in Agriculture: Adapting to Change
19:06 Duda Farm Fresh Foods: A Century of Celery Excellence
23:18 Future Innovations: Colored Celery and Snacking Trends
27:02 Creative Ways to Enjoy Dandy Celery
30:24 Key Takeaways and Final Thoughts
Resources:
Website: Farm Fresh Food Products | Farm Fresh Produce, Fruits And Vegetables | Duda Farm Fresh Foods
Facebook: Duda Farm Fresh Foods
Instagram: Dandy Fresh Produce (@dandyfreshproduce) • Instagram photos and videos
