Episode 361: Meghan Rowe
Sep 24, 2025
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Summary:
In this episode of The Produce Moms Podcast, host Lori Taylor interviews Meghan Rowe, Founder and CEO of White Leaf Provisions. They discuss the journey of creating a brand focused on biodynamic and regenerative farming practices, the importance of transparency in food production, and the balance between family life and entrepreneurship. Meghan shares insights on the challenges and successes of scaling her brand while maintaining its core values, and her vision for improving school nutrition in the future.
Takeaways:
- Meghan Rowe founded White Leaf Provisions out of a personal need for clean baby food.
- Biodynamic farming emphasizes letting nature take the lead and treating the farm as an ecosystem.
- White Leaf Provisions conducts third-party testing for heavy metals and toxins in their products.
- The brand aims to create a positive impact on children’s health and well-being.
- Meghan’s family plays a crucial role in the business, emphasizing work-life balance.
- The company has grown deliberately, focusing on quality over rapid expansion.
- Biodynamic certification is seen as the gold standard in regenerative agriculture.
- Meghan aims to improve school nutrition and make healthier options available for children.
- The brand has expanded its product line to cater to older children as well.
- Transparency and consumer education are key values for White Leaf Provisions.
Chapters:
00:00 Introduction to White Leaf Provisions
03:11 The Journey of Founding White Leaf Provisions
10:01 Understanding Biodynamic Farming
14:17 Balancing Family and Entrepreneurship
17:36 Scaling the Brand Without Compromise
21:02 Future Goals and School Nutrition
Resources:
Website: Regenerative, Organic Baby Food + Pantry | White Leaf Provisions
Facebook: White Leaf Provisions
Instagram: White Leaf Provisions® (@whiteleafprovisions) • Instagram photos and videos
