The Fairtrade Mark, Vegan, Gluten-free symbol or even the organic symbol created by the USDA Association are a pretty good indicators of what the consumer can expect.
But what about the B Corp logo, also known as the “Certified B Corporation” logo? Chances are, you’ve seen this one for yourself, and maybe you’re wondering what it is.
B Corp companies undergo a hefty certification process that takes a lot of time. This improves their performance and impact, and also helps prove their dedication.
The entire framework is based on sustainability, and it’s to help companies show that they’re actually doing good rather than using greenwashing tactics.