Stories from the Frontline of Ag: Idaho Potato Commission & COVID-19 - The Produce Moms

Sharing News Straight from the Frontline of Agriculture

Watch my conversation with Idaho Potato Commission President & CEO Frank Muir as we dive into the frontlines of agriculture during the Covid-19 pandemic.

Think of any dining experience – fast food, casual dining, fine dining – what is ALWAYS present? The potato.

“It’s kind of a three-week history that feels like it’s been three years of the issues we’ve been dealing with,” states Frank Muir.

Since the pandemic hit, the Idaho Potato Commission has worked tirelessly to put the potato crop to good use while helping the foodservice industry by creating brilliant recipes optimized for carry-out.

“Our field directors that are out there talking to chefs, foodservice operations, literally around the clock,” Frank said, “and trying to help keep them going.”

About Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.  Learn more at idahopotato.com.

More with Frank Muir

Frank Muir has served as the President and CEO of the Idaho Potato Commission for the past 17 years. He is leading the charge to help consumers around the world understand that Idaho potatoes are delicious, nutritious, and extremely affordable.

Back in February, Frank was a guest on The Produce Moms’ Podcast discussing the harvest cycle of the Idaho Potato.  You can listen to the full podcast here.Frank Muir Podcast

The Produce Moms’ Covid-19 Interview Series:

Government and Policy Concerns for Specialty Crop Agriculture

Coronavirus Farm Assistance Program Empowers Fresh Produce

The Importance of Fresh Produce in Animal Nutrition

Understanding Farmworkers and H-2A in the United States

How to Wash Your Produce with Dr. Max Teplitski

The Benefits of Fruits and Vegetables on Mental & Physical Health

The State of Foodservice Amidst COVID-19

Covid-19 and Produce Safety

Lori Taylor

Author: Lori Taylor

Lori Taylor is the Founder & CEO of The Produce Moms. For ten years she sold fresh produce to over 300 grocery stores throughout the United States, and today she is fully focused on working with the produce supply chain, media, and government to increase fresh produce access & consumption in the US and around the globe. Connect with Lori on LinkedIn.

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